If you have a specific physical product that you’re ready to promote, you’ll need a high-converting funnel for the job.
ClickFunnels is just as good for physical product funnels as it is for digital ones. I’ve dug into all its features to show you how to set one up.
Key Takeaways:
- Launch unlimited physical product funnels on both ClickFunnels plans
- Create physical product listings and include item variants
- Integrate with a shipping service to offer live rates
Why Use a Funnel and Not a Storefront for Physical Products?
A Funnel Guides to a Specific Offer

Let’s say you’re trying to promote a particular product, and you display it as such on your e-commerce site.
While this tactic might result in increased sales, the more likely scenario is that buyers will become distracted by everything else and purchase alternative items instead.
Yes, a sale is a sale, but it’s not helpful if you have a specific goal in mind.
Additionally, a storefront with lots of products quickly gets overwhelming. Too many choices lead to buyer fatigue and the dreaded abandoned cart scenario.
In contrast, a funnel removes choice and distraction and focuses the buyer on the merit of one product. By guiding them in this manner, they don’t have to think too much about the process, and the likelihood of a successful purchase increases.
It’s Easier to Market

Funnels were born for marketing! The multi-page concept is tailored to each stage of the customer journey, from awareness to decision-making.
Using a funnel lets me address a problem my audience is facing and why my product is the solution. I can tailor my messaging accordingly so it speaks directly to my intended audience and showcases the benefits of my product.
Now, imagine the challenges of doing that for an entire storefront.
Which problems are you addressing? Which products are the solution? Where do customers turn first?
You can see how messy such an approach would become. In comparison, a single product contained in a single funnel is streamlined, targeted, and, well, easier to promote.
Reach Your Target Audience Better

Speaking of targeted audiences, funnels direct the right people to your product—the ones who are most likely to buy. A storefront is much more generalized and doesn’t necessarily have the same effect.
Let’s say you want to promote a portable Bluetooth speaker and create a funnel for it. Now, you can work on targeting an audience that would be interested in such a product.
For instance, your paid ads might focus on:
- Music enthusiasts
- Travelers
- Festival goers
- And so on
By doing this, you will stand a much better chance of attracting high-quality leads who are far more likely to convert.
Use A/B Testing to Improve Conversion

The power of A/B testing is often underestimated, particularly among funnel-building newbies.
However, I rate this feature highly because it tells me exactly what does and doesn’t work.
The testing method consists of making two or more versions of a funnel and then running them simultaneously to see which one is best at converting. Analyzing the results gives you the info required to tweak and adjust your campaigns until you hit the winning formula.
Using A/B testing has saved me so much time and effort because it allows me to refine my strategy more or less in real time.
Build Brand Awareness

Even if my funnel doesn’t quite manage to convince the buyer to make the purchase, it doesn’t mean that all is lost.
My funnel can also act as a lead magnet, which gives me plenty of opportunity to nurture potential buyers and build trust in my brand.
For example, collecting an email address then allows me to add these contacts to an email campaign that specifically builds brand awareness.
And you know what brand awareness equals? More sales!
How to Create and Launch a ClickFunnels Physical Product Funnel (A Quick Guide)
- Head to Funnels > Create New Funnel.
- Browse the available funnel types and pick a template. I’ve chosen Storefront Funnel for this example.
- Select the template and load it into ClickFunnels.
- You will now see the three funnel steps mapped out: the product page, order page, and thank you page.

Personally, I prefer the storefront template because it places the product information and checkout on two separate funnel steps.
If you want these two pages combined, select the CartFunnels template. Similarly, if you plan to sell a book, select the Book Funnels template.
- Click on a funnel step to edit it.
- Hover over text and edit it directly on the page.
- Click on elements to open additional editing options, such as changing images, font sizes, button URLs, etc.
- Hover over sections to delete them or add new ones.
- Here, I’ve deleted the “Bestseller” section because I want my funnel to focus on one product.
- I also added a countdown timer to convey urgency.
- Save your progress before exiting the tool.
Go through each of your pages and get them looking how you want them. Make sure the messaging and branding are consistent throughout all three.
Remember I said that all templates can be adapted? Well, if you want more funnel pages, click the nodes found in between the stages on your funnel mapping screen.
Doing this lets you:
- Add additional pages for a variety of purposes, including upsells and OTO
- Implement split A/B testing
- Set conditional workflow paths
Similarly, you can delete pages if you decide you don’t want them.
Your next job is to create a listing for your product.
- Head to Products > Create New Product > Physical Product.
- Give your product a name and a description, and assign a price.
- Now, complete all the details and upload images for it.
- You’ll notice that you can attach digital products like courses or a community to create a product bundle.
- If you have variants like sizes or colors, you can add them here, too.
Now we have the product ready, you must determine the shipping rates.
- Head to Workspace Settings > Shipping > Profiles.
- Click on General Profile and start configuring your shipping settings.
- You can set up profiles for domestic and international shipping.
- It’s also possible to set shipping rules that increase or decrease prices based on weight and/or price.
- You can get even more specific by setting up a shipping profile for individual countries.
- ClickFunnels integrates with Shippo and ShipStation to provide seamless shipping processes within the platform.
- Once you have integrated with a shipping service, you can use it to set live rates.
- You can also input the package’s size, which will help when using live rates.
The components for launching your funnel are all in place. There are just a couple of things left to do.
- Head back to your funnel and find the checkout page.
- Click the orange triangle and connect your newly created product listing to the funnel page.
- Click to edit the page. Go through all the checkout settings and configure it to your requirements.
- You’ll note that the product plus any variants and your shipping profiles will be displayed on the checkout form.

The final step is to make your funnel live.
In the funnel steps mapping screen, select Settings. Then, switch off test mode and hit Update Funnel.

Your funnel is now live, and people can buy your products!
Of course, this was a quick overview of launching a product funnel. When building yours, I suggest you take each step slowly and get to know the features.
Most crucially, TEST your funnel thoroughly before unleashing it upon the world. The last thing you want is broken links or checkout errors ruining your conversion rates.
Follow My 6 Top Tips for Even Greater Success!
1. Start with a Lead Magnet

Even a great product is often not enough to get people to click on your ad. You need to entice them with the promise of something free!
Known as a “lead magnet,” this freebie doesn’t have to be much but it does have to offer value and align with your product.
For example, a suitable lead magnet for a cleaning product could be an ebook that reveals cleaning hacks. Or, going back to the Bluetooth speaker example, a lead magnet might be a guide that tells people how to set up a room to get the best sound quality.
Once you’ve drawn people in with your freebie, it becomes much easier to convince them to buy.
2. Make the Product Exclusive and Scarce

Limited quantity!
Exclusive offer for first 100 buyers ONLY!
Lightning Deal! After 24 hours, this disappears!
You get the picture. Create a sense of urgency over why your product must be bought now and generate FOMO (the fear of missing out).
This incredibly effective technique makes customers feel like they might miss out on a great deal. Use features like countdown timers (available in ClickFunnels) to strengthen the message.
3. Get Your Shipping Process Sorted Upfront

Don’t overlook your shipping process! If sales take off and you haven’t streamlined it, you’ll have a lot of impatient and angry customers.
Develop your internal workflow for processing orders. I recommend using one of the third-party shipping services that ClickFunnels integrates with to get the products sent out on time. They offer features that can help your efficiency, such as parcel tracking, label printing, and live pricing.
4. Make Checkout Seamless

The less friction there is at checkout, the better.
Customers don’t want to complete lengthy forms or face limited payment options. If they do, they’ll drop the sale and move on.
- ClickFunnels provides a one-click checkout, so make sure you use it.
- Customize the checkout page so the layout is attractive and intuitive.
- Offer multiple payment options so customers have a choice.
5. Add an Upsell

Why sell one product when you can sell two?
Okay, the point of the funnel is to focus on one product, but think about what you could include to enhance the offer.
For instance, a fitness product might include an upsell of online fitness classes, or a recipe book could include an upsell of kitchen utensils.
Two things to keep in mind: First, the upsell needs to be 100% relevant to your product. Bonus points if the two things can be used together.
Second, the upsell can be cheaper or more expensive than the main offer depending on what it is:
- Cheaper upsells tend to be complementary add-ons or impulse buys (think additional accessories or travel-sized versions).
- More expensive upsells might be a higher-quality version, additional features, or product bundles.
6. Use Social Proof

Remember that all-important brand trust? One of the quickest ways to build it is through social proof. However, try to think beyond text-based testimonials or reviews.
Here are some ideas to boost your social proof:
- Try and get reviews from third-party platforms like Trustpilot and Google.
- Collaborate with influencers. Ask them to try your product in exchange for a video testimonial or review.
- Encourage buyers to share photos or videos of your product on your social media platforms.
- Showcase media mentions, awards, accreditations, or anything else that will boost your credibility.
Frequently Asked Questions
Does ClickFunnels Have Physical Product Funnel Templates?
Yes, ClickFunnels has six variations of a “storefront funnel” that are designed to promote and sell specific products or showcase bestsellers.
How Many Physical Product Funnels Can I Create in ClickFunnels?
You can create unlimited funnels of any kind in ClickFunnels, regardless of which plan you are subscribed to.
Can I Combine Physical Products with Digital Products Using a ClickFunnels Funnel?
Absolutely! It’s possible to sell a product bundle consisting of digital and physical products in ClickFunnels. To do this, you must create an offer that consists of the products you want to sell and then build a funnel to promote it.