ClickFunnels Features

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There’s a big difference between building a website and creating an engaging sales page via an all-in-one marketing software solution.

ClickFunnels is the latter that provides a multitude of sales integrations, tools, features, and training programs. 

ClickFunnels has carefully designed all of its features to create better audience engagement and high conversion rates.

Our experts tried and tested all ClickFunnels’ features to see how they perform.   

ClickFunnels Features

ClickFunnels Features: An Overview

The best thing about ClickFunnels’ features is that they are extremely user-friendly.

Even if you don’t know how to code or design a website, you’ll be able to create a full sales platform with their easy-to-use tools. 

Our favorite unique ClickFunnels features are: 

Let’s take a closer look at these features and what they offer:

Drag-and-Drop Builder

For simple webpage creation, ClickFunnels has a drag-and-drop site-building feature.

This feature allows users to drag tabs and columns onto their desired spaces. The result is a fully customized landing page curated to the user’s brand and business. 

Further customization features include color adjustment, padding adjustment, and custom CSS. 

This gives the user ultimate control over their page for added customization. 

ClickFunnels Features

Sales Funnels Builder

The smart funnels builder provides all the tools and steps to let entrepreneurs create marketing funnels.

The building of these sales funnels makes it easier to generate leads and turn them into paying customers.

ClickFunnels even provides you with an array of sales funnel templates that you can work off. 

Funnel templates include:

  • Application
  • Lead Magnet
  • Bridge
  •  Squeeze Page
  • Survey
  • Membership
  • Webinar
  • Sales Letters
  • Daily Deal
ClickFunnels Features

Follow-Up Funnels

Once someone has provided their contact information for further communication, ClickFunnels make it easy to follow up through this feature. It’s a tool that allows users to create impactful but simple follow-up funnels.

Follow-up funnels are more than just e-mail autoresponders and senders.

Based on the information it gathers, you can fully customize this feature to send personalized messages to individual customers.

ClickFunnels Features

Backpack and Affiliate Programs

Since affiliate traffic is the best kind of traffic that any business can generate, ClickFunnels created the backpack feature. This feature allows you to quickly add an affiliate program to any of your sales funnels. 

You can use the Backpack feature to set and customize your commission plan, add affiliate types, and create a two-tier affiliate program.

A quick way to increase your online sales while affiliates do extra marketing. 

ClickFunnels Features

E-mail Marketing Automation

To keep communication open, ClickFunnels have created a fully automated e-mail marketing tool.

Inside your sales funnel, you can use the “Automation Tab” to create e-mail sequences. This feature allows for customized subject lines, adding names, SMTP configuration, and scheduling.

Users also have the choice between multiple pre-designed e-mail templates.

ClickFunnels Features

One-Click Upsells and Downsells

To increase cart value and generate more income, ClickFunnels gives you an upsells and downsells feature option. This allows you to add additional pages before check out that suggests add-on purchases.

Suggestions are curated specifically to what is inside the cart. 

When the customer doesn’t find the upsell appealing, the downsells feature provides one-time discounts and offers, ultimately resulting in a higher income.

ClickFunnels Features

Membership Areas

This is a great feature that helps with customer care. The Membership Areas feature provides a tool where you can create an exclusive Membership-only page.

Members can create a login after subscribing to become a member. Within this portal, members access exclusive posted content, training material, and special deals or discounts. 

Membership areas are a great way to build a community and increase interaction, it also allows to host courses.

ClickFunnels Features

Check-Out and Order Forms

To decrease cart abandonment, users can create an easy check-out form with this feature. There are two different ways you can capture lead information with this feature: 

  1. A traditional order style fill-in form
  2. A special 2-step order form

Before the lead is gone forever, you get a chance to add them onto your e-mail registration list for future marketing e-mails and cart abandonment reminders. 

ClickFunnels Features

Click Opt-In 

Creating opt-in pages is a great way to gather contact information from visitors. Encourage visitors to opt-in by adding a customizable one-click opt-in page.

This is a great tool to utilize when you want to stay in contact with leads by sharing future marketing materials. 

ClickFunnels Features

A/B Split Tests

To increase sales and conversions, you have to try new marketing techniques and strategies constantly.

ClickFunnels provides you with the A/B Split Tests tool that allows test conversions for two individual page variations. 

This feature will give you a side-by-side comparison of different page layouts and sales funnels.

After some running time, you can choose the best option that is better for conversions. 

ClickFunnels Features

Statistics Dashboard

Gathering sales and traffic information is extremely important in a business. Accurate and in-depth statistics and data will help you adapt your marketing strategy to increase reach even further. 

The ClickFunnels statistics dashboard is a feature that does all the information and data capturing on your behalf.

It will give you insight into traffic, secret paths, business strategies, sales, conversion rates, and most successful funnels.

ClickFunnels Features


FunnelFlix is a feature only available to ClickFunnels Platinum plan members.

It’s a series of training videos and courses that is freely available to Platinum members.

Experts and business insiders have put together useful information that you can use to scale your business.    

ClickFunnels Features


To optimize your site and your business, ClickFunnels makes it possible to connect to other applications seamlessly.

Here is a list of some of the integrations available to integrate into the platform: 

  • Actionetics
  • Aweber
  • GetResponse
  • ConvertKit
  • Facebook
  • HubSpot
  • HTML Form
  • GVO PureLeverage
  • Infusionsoft
  • Interspire
  • Mailchimp
  • Slybroadcast
  • Zapier
  • Youzign
  • ZenDirect

ClickFunnels Feature Comparison Table

ClickFunnels offers its users three different plans and packages: ClickFunnels, ClickFunnels Platinum, and TwoCommaClubX. The three plans range between $97 – $2,497 per month and offer varied features and tools. 

All three plans offer a free 14-day trial that allows users to try out all tools and features. ClickFunnels also offers a 30-day money-back guarantee and an any-time cancellation policy. 

ClickFunnels Extra Features

When it comes to sales funnel creation and excellent website execution, you can never get enough help.

Even though ClickFunnels’ plans have many great features, the platform offers additional extras that will enhance your ClickFunnels experience. 

These extra and additional features can replace task outsourcing for jobs like copywriting.

It will also save you thousands of dollars on external training and courses.


Funnel Scripts

When you want to write a sales letter, a funnel headline, or an ad post, the funnel scripts feature is perfect for you.

The software was created by expert copywriter and developer Jim Edwards. It solves and automates all your copywriting needs.  

To utilize this extra feature, you will have to create a Funnel Scripts account.

After registration and payment, you will receive a unique username and password to give you access to Funnel Scripts.


OFA Challenge

The OFA, or One Funnel Away Challenge is a kickstart feature that helps beginner entrepreneurs build funnels.

It’s the perfect add-on for newbies who have never built their own sales funnel and face some challenges initially. 

Interested users can sign up as a member here. After registration, members will have access to a day-by-day challenge, mission training, and affiliate boot camps and bonuses.


OFA Platinum Bundle

The One Funnel Away Platinum Bundle offer is a product put together by the platform.

This bundle gives users access to an array of exclusive training materials and products worth the total value of $13,464.

The bundle includes:

  • 30-day coaching by ClickFunnels experts
  • OFA Challenge kit
  • Six months’ access to ClickFunnels Platinum Plan
  • White glove onboarding service
  • Bonus access to live streaming training and seminars (‘Dot Com Secrets,’ ‘Expert Secrets,’ and ‘Traffic Secrets’)

Books and Training Materials

ClickFunnels wants its members to succeed in their entrepreneurial dreams. The platform gives full transparency in sharing information, marketing tips, and business secrets.

The platform is full of free tutorial videos and instructional posts. Co-Founder, Russell Brunson, has multiple free video tutorials and industry-secret videos posted on YouTube. 

You can purchase the books Expert Secrets, Network Marketing Secrets, Operation Toussaint, and DotCom Secrets as additional resources. 


ClickFunnels has all the tools and features that beginner and more advanced entrepreneurs need to scale their online businesses.

Anyone can create a winning site with assistance from the sales funnel building tools, drag-and-drop page building features, and multiple integrations. 

The three plans available caters to businesses of all sizes. You can meet a wide range of sales goals by creating customized funnels and marketing plans.

In addition, ClickFunnels also offers extra training materials and support to help you throughout the entire process. 

Frequently Asked Questions:

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Samuel Fletcher
Samuel Fletcher is an entrepreneur with over ten years of experience in knowledge commerce, business development, SEO, social media management, and blogging. Sam enjoys researching and experimenting with the latest online marketing trends and tools. Beyond this, Samuel is a blogger, online business coach, and regular contributor to community and volunteering projects. Samuel believes strongly that dedication, perseverance, and commitment are keys to success in any business. He was motivated to start SupplyGem after discovering how difficult it was to find good, honest, unbiased information online about knowledge commerce tools. Sam is a current member of the Association for Talent Development (ATD), the International Society for Performance Improvement (ISPI), ISA (the Association of Learning Providers), The Learning Guild, and the Training Magazine Network.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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