Kajabi vs Wix

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Kajabi and Wix have different focuses. Kajabi is an all-in-one platform for creators, and Wix is a website builder.


Kajabi specializes in creating digital products. It includes everything you need to create, market, and sell online. 

Wix is a website builder, and this is where it shines. You need to select a specific plan to accept payments and use add-ons to create digital products.

Key Takeaways:

  • Kajabi is the winner for its all-in-one capabilities, expert digital product creation, and ease of use.
  • Wix has a better website builder, but you will need to use integrations and add-ons to create courses and other digital products.

You can use Kajabi’s 30-day free trial to test out the platform’s features before upgrading to a paid plan.

Wix is free to sign up for. You can create a complete website and upgrade to a paid plan if you want to remove Wix ads and access premium features. 

Kajabi vs Wix: Side-by-Side Look

🥇 Overall Rank#1Unranked on SupplyGemKajabi
⭐ Customer Rating4.6/54.6/5Tie
💵 Starting Price$149/monthFreeWix
🔥 Discount20% on annual plansYes, but the discount amount is not listed on the websiteIt depends
💸 Transaction FeesNo feesWix Payments charges various fees depending on the regionKajabi
💡 Demo or Free Trial30-day free trialFree planWix
💻 Build a Website✅ Yes✅ YesWix
📱 Mobile App​​✅ Yes✅ YesWix
👩‍🏫 Create Courses✅ Yes✅ Yes, with add-onsKajabi
🧑‍🏫 Offer Coaching✅ Yes, and it has a built-in calendar tool✅ Yes, with add-onsKajabi
🎤 Create Podcast✅ Yes✅ Yes, with add-onsKajabi
🌎 Build Community✅ Yes✅ Yes, with add-onsKajabi
📝 Create Blog✅ Yes✅ YesWix
✉️ Marketing Features✅ Yes✅ Yes, with add-onsKajabi
💰 Sell Physical Products✅ Yes, but you need to use a platform like Shopify and integrate it✅ YesWix
📈 Analytics✅ Yes✅ Yes, with add-onsKajabi
🔗 Integrations✅ Yes✅ YesTie
🤝 Customer Support✅ Live chat✅ Yes 24/7 supportWix

Kajabi vs Wix: Which Is Best for Me?

Kajabi and Wix have different purposes and would suit different businesses.

What Is Kajabi and Who Is It Suitable for?

Kajabi is designed for creators. You can monetize your knowledge and easily create digital products to sell. 

All the plans include a website and page builder, email marketing, sales funnels, and analytics.

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What Is Wix and Who Is It Suitable for?

What Is Wix and Who Is It Suitable for?

Wix is a website builder and is more versatile and flexible than Kajabi. Businesses of all types and sizes could use it. 

For example, you could use it for restaurant and hotel management, dropshipping, selling tickets, taking bookings, and much more. 

However, you will need to integrate your website with several add-ons and integrations to do so.

Kajabi and Wix Pros

Kajabi ProsWix Pros
All-in-one system, so it’s easy to manage everything in one placeExpert website builder with tons of templates
Expert digital products builderMore flexibility since you can use add-ons to suit all businesses
Can create digital products that complement each other like a community for your course membersYou can create basic courses and other digital products

Kajabi and Wix Cons

Kajabi ConsWix Cons
One of the most expensive platformsIt can be challenging to manage multiple add-ons and integrations
More limited site builder and template options compared to WixDigital products are less advanced than Kajabi’s

Kajabi vs Wix: Pricing and Available Plans

Lowest Tier Paid Plan$149/month$16/month
Top Tier Paid Plan$399/month$59/month
Plans Available38
Plan Discounts20% on annual plansNot listed on the website
Free Plan or Trial14-day free trialFree plan
Money Back Guarantee30-day refund policy14-day money-back guarantee

Kajabi Pricing and Plans

Kajabi seems like an expensive option. However, all Kajabi plans include all the features. The difference between the plans is the usage limits.

On the Basic plan, you can create three products and three funnels. It also allows you to have 10,000 contacts and 1000 active customers. As you upgrade your plan, these all increase. 

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Wix Pricing and Plans

In contrast, Wix has a variety of different plans. These include four website plans, three business and e-commerce plans, and a custom enterprise plan.

The website plans include everything you need to create a professional website. The business and e-commerce plans allow you to accept online payments. The Enterprise plans are for large-scale businesses.

However, none of the plans natively allow you to create digital products. To do this, you need to use integrations and add-ons.

There is also no email marketing or sales funnels. These should all be factored into your final cost.

Kajabi vs Wix: Feature Comparison

Kajabi and Wix have some similarities. You can build a course, create a website, and accept payments.

However, they differ in the way they do this. We’ll compare the differences as each platform will suit a different business.

Website Building

Winner for Website Building: Wix

Both platforms allow you to build a complete website. You can also add a blog and create pop-ups on your website.

There are templates and themes that are customizable using drag-and-drop tools. You can also easily optimize your pages for mobile. 

Kajabi and Wix are both super easy to use, with no coding or design knowledge needed. 

That said, users have reported that Wix can run slowly, which can be incredibly frustrating. Kajabi has the Lightning Loader feature, which helps improve your website’s load time and overall performance.

However, Wix is a website builder, and this is where it thrives. 

It offers more flexibility and templates compared to Kajabi.

Website Building

The variety of templates and intuitive website editor allows you to create a more custom-looking website. 

website editor

Kajabi’s templates are designed for creators, and there are fewer options to choose from.

There is also less flexibility in terms of layout, as it uses a block structure.

less flexibility

Course Creation

Winner for Course Creation: Kajabi

You can create courses on both platforms. 

However, with Wix, you need to install the Online Program app on your site. This is currently free to install. You will also need a business and e-commerce premium plan to accept payments.

Course Creation

Kajabi and the Wix Online Program app allow you to create both free and paid courses. There are also analytics on both platforms to track your user’s progress.

The course builders on both platforms are super easy to use.

Kajabi and the Wix Online Program

You can also drip-feed your content over a time period or by days.

drip-feed your content

You can add lessons with videos, images, and text.

You can add lessons

You can also add graded and non-graded quizzes. There are a variety of question types on both platforms, including multiple-choice, single-choice, and short-answer. Kajabi does have one additional question type: a file update that works well for assignments or larger projects.

non-graded quizzes

Both platforms also allow you to award users with a certificate.

Both platforms

Wix’s Online Program allows you to assign members badges. This can gamify your course and encourage and motivate users.

One of the main differences between the platforms is the storage included. 

Kajabi allows you to upload unlimited content to your courses and store. 

Wix has limits on storage. The limit is based on your plan:

  • Business Basic – 50 GB storage
  • Business Unlimited – 100 GB storage
  • Business VIP – Unlimited storage

This can restrict the quality of the content and the amount of content you can create.

Email Marketing 

Winner of Marketing Tools: Kajabi

Kajabi includes email marketing with all the plans. 

There are no built-in email marketing features on Wix.

You need to either integrate Wix with an email marketing tool, like MailChimp, or add a Wix email marketing plan to your existing membership.

There are three plans available:

Email Marketing
  • Email Marketing Essentials – $10 per month
  • Email Marketing Core – $24 per month
  • Email Marketing Advanced – $49 per month

The Essentials plan allows you to send 500 emails per month. The Core plan allows you to send 5000 emails per month, and the Advanced plan allows you to send 1,000,000 emails per month.

All Kajabi’s plans allow you to send unlimited marketing emails. However, there are limits on the number of contacts you can have. You are allowed 10,000 on the Basic plan; 25,000 on the Growth plan; and 100,000 on the Pro plan.

Kajabi’s plans

Both the Wix email marketing plans and all the Kajabi plans allow you to create automated email campaigns. They also both provide email templates that are customizable.

email marketing plans

You can also view detailed reports to understand how your campaigns are converting.

view detailed reports

Mobile App

Winner for Mobile App: Wix

Wix has more options for mobile apps, including:

  • Owner App – This allows you to manage your business on the go. You can also communicate with your visitors, track your analytics, and much more.
  • Generic App – You can use ‘by Wix’ apps. These are free for users and allow users to interact with your business on the go. There are several ‘by Wix’ apps, including Fit by Wix, Dine by Wix, and Spaces by Wix. You can choose one relevant to your business. 
    • The Fit by Wix app allows users to book and schedule fitness sessions with you. 
    • The Dine by Wix allows users to find your restaurant, order, view menus, and more. 
    • Spaces by Wix allows members to see your upcoming events, interact with your business, and more.
  • Branded App – You can create a custom white-labeled mobile app. This allows you to accept reservations, sell products and services, and much more. This does come at an additional cost.
Mobile App

Kajabi only has one app option. This is included with all the plans. The app available is a generic Kajabi app.

Customers log in with their emails and can access the content they have purchased for you.

While it’s great that it’s free to use, it can be confusing for customers since most of them won’t know that your website is built on Kajabi. 

Top Tip: If you use Kajabi and want users to access your content through the app, we recommend adding a page to your website to explain how they can do so.

Kajabi only has one app option


Winner for Integrations: It depends. 

Kajabi is an all-in-one solution, so you shouldn’t need to use integrations to run your business.

Wix is a website builder, so you need to use add-ons and integrations to match Kajabi’s capabilities.

So naturally, Wix offers more add-ons and integrations.

Wix has a whole app store, including apps created by Wix, as well as those for marketing, selling, content creation, design, and communication.


Kajabi offers several integrations. These are the following:

  • Google Tag Manager
  • Stripe
  • Aweber
  • Segment
  • ActiveCampaign
  • PayPal
  • Drip
  • ConvertKit
  • MailChimp
  • Google Analytics
  • Meta Pixel
  • Zapier 

You can use Zapier to link your Kajabi account with thousands of other tools and platforms.

Payment Gateways and Transaction Fees

Winner for Payment Gateways and Transaction Fees: It depends. Wix has more options, but Kajabi doesn’t charge transaction fees for any of its plans.

Payment Gateways

Kajabi integrates with Stripe and PayPal to allow you to collect payments. There are no transaction fees on any of Kajabi’s plans. 

In contrast, Wix offers their own payment solution, Wix Payments.

Wix offers their own payment

Wix Payments accepts major credit and debit cards, Apple Pay, Klarna, iDeal, and several other payment options, depending on your region. 

Wix Payments charges a processing fee. For example, the following fees are charged for credit and debit card payment:

  • EU – 1.9% of the total transaction cost + 0.30 EUR
  • UK – 2.1% of the total transaction cost + 0.20 GBP
  • USA – 2.9% of the total transaction cost + 0.30 USD

The fees vary depending on the payment method and region.

As well as Wix Payments, Wix also allows you to integrate your site with your preferred payment provider, including Stripe, PayPal, Braintree, ClearPay, TiloPay, Afterpay, and many more.

Other Features

  • Podcasts – You can create public and private podcasts on Kajabi. With Wix, you need to add the Wix Podcast player to your site and connect with your host site using an RSS feed link.
  • CommunitiesCommunities are included in all Kajabi’s plans. If you want to add a community to your Wix store, you need to install Wix Forums.
  • Sales Funnels – Kajabi allows you to create sales funnels on all plans. You would need to use an alternative tool on Wix and integrate it with your site. 
  • E-Commerce – Wix allows you to create an e-commerce store and sell physical products. You can also use Wix for dropshipping, as it recently bought Modalyst, a dropshipping supplier and automation tool. To sell physical products on Kajabi, you need to integrate it with Shopify.

Kajabi vs Wix: Support and Training

Winner for Support and Training: It’s a tie.

Kajabi and Wix both have incredible help centers with details on everything you need to know about the platforms. Kajabi does have video explanations for each feature, too.

Kajabi vs Wix: Support and Training

Both platforms also have blogs, webinars, and training courses to help grow your businesses.

blogs, webinars, and training courses

Kajabi offers varying support, depending on the plan you have. The Growth and Pro plans offer 24/7 live chat. 

Wix doesn’t have a live chat, but you can use the chatbot, and if they don’t answer your question, you can request a call-back. The call-back service is available 24/7.

Kajabi also has a thriving community of users who are willing to answer any questions too.

So, Is Kajabi or Wix Better?

It really depends on your business needs. 

Kajabi is built for creators looking to build and sell digital products, and Wix is more versatile and would suit a variety of businesses. 

As Kajabi is an all-in-one, you have your marketing, products, website, checkouts, payments, funnels, and everything else in one place. Everything is connected, and it’s easy to manage.

Wix is a great alternative if your focus is building a custom and beautiful website. There are tons of add-ons and integrations to help you create courses and other digital products. You can also pay for additional email marketing features.

Frequently Asked Questions

Wix is built for creating websites. There are more page templates than Kajabi, and the drag-and-drop website builder allows you to create a truly custom website. Kajabi’s website builder is less flexible.

Kajabi natively offers more features. There are superior digital product-building tools, and it includes email marketing and sales funnel features.

Both platforms are equally easy to navigate. Kajabi makes running your business easy, as everything is in one place.

With Wix, you will need to use integrations to match Kajabi’s capabilities. This can be confusing and time-consuming to manage.

Kajabi has more expensive plans than Wix. However, all of the tools you need are included.

But with Wix, you will usually need to pay for any integrations or add-ons to run your business. These extra tools, plus your Wix subscription, may end up costing more overall.

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  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am not an employee, agent or representative of Kajabi, LLC. Kajabi does not in any way endorse my products or services. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.
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