When I initially developed my digital business, I wanted a platform that gave me all the tools I needed in one place—and Kajabi ticked all the boxes. Now my business is established, Kajabi still provides what I need to scale and grow.
Key Takeaways:
- Kajabi is an all-in-one platform for creating digital content
- Get started on Kajabi with a 30-day free trial
- Wix is a good option for e-commerce and local businesses
Kajabi vs. Wix: A Quick Comparison
| Feature | Kajabi | Wix |
|---|---|---|
| Trustpilot Score | 4.4 | 4.6 |
| SupplyGem Rating | 9.5 | 8.1 |
| Costs From | $69/month | $24/month |
| Free Trial | 30 days | 14 days |
| Money-Back Guarantee | 30 days | 14 days |
| Platform Pros | – All-in-one platform – Create, market, and sell diverse digital products – Top user experience – Excellent customer service | – Premium pricing – Limited website templates – Can’t sell physical products |
| Platform Cons | – Comprehensive website builder – Affordable plans – e-commerce capabilities – Huge range of templates | – No course or community builder – Limited features for digital businesses – Lacks advanced marketing tools |
| Best For | Learning content creators and digital businesses | Website building and e-commerce |
Kajabi vs. Wix: How Do These Platforms Differ?
Kajabi and Wix are both highly respected platforms, and although there are some similarities, each platform serves a very different purpose.
Kajabi is the rock n’ roll star of course creation platforms. It boasts many features that any digital entrepreneur would love to get their hands on, but it’s specifically geared toward learning content creators.
The platform is “all-in-one,” which means you get all the content creation, marketing, and selling tools under one roof, and there’s no need to deal with pesky third-party integrations to get the functionality you need.
In contrast, Wix does one thing, and that’s website building.
I’m oversimplifying things here because Wix actually does website building extremely well and has loads of features that let you create awesome-looking sites for just about any purpose.
But if you’re building a digital business, Wix isn’t really suited for this purpose.
Kajabi vs. Wix: How I Rated Their Affordability
First, let’s talk money.
Kajabi has four plans ranging from $69 to $399 per month with discounts for annual payments.
Wix also has four plans ranging from $24 to $172 per month, although when I looked, it offered 50% off its higher-priced plans. Wix also has deeper discounts if you subscribe to a two or three-year billing cycle.
Here’s a quick comparison of the cheapest and most expensive Kajabi and Wix plans:
| Plan | Monthly price | Monthly price with annual plan | Total annual price | Discount for paying annually |
|---|---|---|---|---|
| Kajabi Kickstarter | $69 | $55 | $660 | 20% |
| Kajabi Pro | $399 | $319 | $3,828 | 20% |
| Wix Lite | $24 | $17 | $204 | 29% |
| Wix Business Elite | $172 | $159 | $1,908 | 7% |
On the surface, Wix is more affordable than Kajabi. But remember, you’re only getting a website builder here, and it may be necessary to pay for additional third-party apps to get the functionality you need.
Additionally, Wix limits its features on its cheaper plans, meaning you have to pay more to access everything. In contrast, Kajabi gives you most of its features in all plans. What changes is the feature limits—the more you pay, the more you get.
In conclusion, Wix is cheaper, but I believe that Kajabi gives you far better value overall.
7 Reasons Why Kajabi Excels over Wix
All-In-One Platform
I don’t want to be bothered with connecting multiple third-party apps, and if I used Wix for my business, that’s what I would have to do.
The convenience of having all the tools I need on one platform cannot be overstated enough. I can create my digital products, set up and run marketing campaigns for them, and manage all my sales and promotions—all in Kajabi.
It provides me with a seamless experience, and since I’m not switching between apps, it helps me remain focused and productive.
Wix is also an all-in-one platform but for website building only. It’s fine if that’s all you want to do, but if you want to expand into digital learning content, you’ll quickly find the platform falls short in this area.
Fabulous User Experience
It’s rare to find a platform that appeals to both beginner and advanced users. Usually, they are either too basic or too complicated. But Kajabi has managed to land in the “Goldilocks zone” of functionality—it’s just right, no matter where you are in your business journey.
When I was just starting out, I was worried I’d have to spend days learning the features, but that was not the case. They are easy to pick up and use, and what’s more, the experience is fun.
Oh, and Kajabi’s AI content generator is pretty amazing. It’ll create a course for you in seconds—all you have to do is fill in the gaps!
Wix also has a strong user experience, but at the end of the day, it’s all about preference. I prefer and enjoy using Kajabi more than I do Wix.
Build Engaging Digital Products
Kajabi was created to sell digital products, and it has gone to lengths to ensure there are enough features to make them as engaging and “sellable” as possible.
I can create courses of all sizes and types packed with modules and lessons. And I make the content diverse and interesting by adding different media, quizzes, assessments, and more.
To bolster my content, I created a community filled with challenges, live events, and conversations. I have also found having a dedicated audience really handy for promoting new offers. To add to the mix, you can also create coaching products and podcasts.
This means I can use the platform to build membership sites containing a range of different products that provide superb value to my audience.
I don’t want to mislead people here because Wix does allow you to sell digital products. However, we’re talking about files only. So, it’s a good option if you want to sell something like eBooks or design files, but that’s about it.
Fully Automated Marketing Campaigns
I don’t want to spend my days performing admin tasks and making sure all my customers and contacts have received this email or that promotion. Besides the fact there just aren’t enough hours in the day, I’d rather use my time to concentrate on building new products.
That’s why I love using Kajabi for my marketing campaigns. I can set up email sequences, use them in conjunction with funnels, and set the whole thing on autopilot. Doing this saves me tons of time and stops me from making errors—something I’m prone to do when I haven’t had enough coffee!
Top-Notch User Support
Kajabi’s live chat team is probably sick of my questions, but they certainly don’t show it. They are beyond helpful and always strive to give me a satisfactory response. Plus, their team operates 24/7, which is invaluable when I’m traveling.
Aside from support, the Kajabi Help Center has up-to-date guides and walkthroughs to support the newer users of the platform.
In contrast, Wix does not offer round-the-clock live support. Its chat facility only operates during business hours (according to certain time zones). If you need someone outside these hours, you have to rely on email ticketing.
Native Live Stream Capabilities
If you’re creating learning content, one of the most important features for adding extra value is the ability to live stream to your audience.
Most similar platforms don’t have this and instead require you to integrate with Zoom or something similar.
Not Kajabi. It has its own live stream tool that is ultra convenient—especially for coaching businesses. Personally, I’m a fan of the instant live-room feature inside my community. I can jump into a live session at a moment’s notice, which my audience loves.
Let’s Talk about the Kajabi and Wix Website Builders
I want to cover this quickly because this is where both platforms overlap.
Kajabi has a basic website builder, and it’s perfectly fine to create a website for your learning content. It’s easy to use and gives you a respectable range of customization options.
However, you’ll quickly discover it lacks many of the advanced customization tools you’ll find on Wix. And, if you want to build websites that aren’t connected to your Kajabi products, you will get stuck.
Also, it’s NOT drag-and-drop, making editing much more cumbersome.
On the other hand, Wix provides a super easy drag-and-drop editing tool with lots of options and prebuilt sections you can add.
Importantly, Wix has features for e-commerce (physical products), which Kajabi notably lacks.
And can we talk about Wix’s 900+ website templates? They are stunning and way better than anything Kajabi offers (Kajabi offers only 11 templates!). Wix poured a lot of time and effort into these designs, and it shows.
Also, Wix has a cool AI feature that will generate a bespoke website template according to the prompts you give it.
Who Should Choose Wix?
Just because I love Kajabi doesn’t mean it’s right for you. Certainly, there are business niches where Wix excels over Kajabi, so if you’re one of the following, then Wix will almost certainly be the better option:
Website Hobbyists
If you’re creating a website for fun or informational purposes only, there is no need to splurge on a premium platform like Kajabi, especially since you won’t make use of the platform’s features.
What you need is an inexpensive basic website builder plan like the Wix Light plan. This gives you all the tools you need to build and launch a great-looking website without costing too much.
Moreover, with its wealth of customization options, Wix gives you far more control and flexibility over your website’s appearance than Kajabi will.
Physical Product E-Commerce Stores
Kajabi wasn’t built to sell physical products, so if your business revolves around that, there’s no reason why you would choose it.
Wix has end-to-end fulfillment capabilities, dropshipping tools, and advanced stock management. Whether you want to sell a carefully curated small selection of products or dream of creating large-scale e-commerce with thousands of items, you will definitely want Wix for this job.
Brick-and-Mortar Local Businesses
Wix is also better suited for local businesses that want to get more people through the doors of their establishment.
With better website customization options and features for specific business niches such as fitness, restaurants, and hotels, it’s much easier to use Wix to create a website that caters to physical business locations.
Moreover, many smaller brick-and-mortar businesses don’t have the budget to splurge on a website builder. For most, Kajabi would be expensive—and unsuitable—whereas Wix provides an affordable solution that ticks all the boxes.
Kajabi vs. Wix: Final Conclusion
Kajabi was made to be the top platform for learning content creators. The quality of its features is right up there, and that’s why I will hands down always choose it for my digital business.
But I won’t disregard Wix, either. For standalone websites and e-commerce, it’s a worthy choice. I love the quality of the platform’s templates, and most businesses will find something to suit their brand.
Frequently Asked Questions
Can I Use Kajabi with Wix?
There are no native integration capabilities between Kajabi and Wix. However, you can create digital products in Kajabi and connect them to a Wix site by including links on the web pages.
Does Kajabi or Wix Provide a Mobile App?
Kajabi provides a mobile app for creators and two apps for customers to access communities and learning content. Wix has a website builder app and apps that let businesses connect with their customers.
