Kajabi Community 2.0 vs. Facebook Group

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Kajabi and Facebook both offer extensive features that allow you to build and grow an audience. 

However, they have some important differences that may make one platform more suitable for your needs than the other.

Key Takeaways:

Kajabi Community 2.0 vs. Facebook Group: Differences at a Glance

Kajabi Community 2.0 vs. Facebook Group: Differences at a Glance
FeaturesKajabi Community 2.0Facebook Group
Payments and monetizationKajabi lets you set up and take payments for communities directly on its platform.

You can monetize the community itself as well as monetize content within the community.
Facebook has no direct payment facility, so you must set up a website, landing page, or similar to charge for the group.

You cannot create paid content within the Facebook group.
MarketingYou must develop a marketing strategy to promote your community.Facebook groups can be found organically on the platform.
ManagementKajabi has automated member management .

Moderation is simpler because you have a more dedicated audience that has paid to be there.
Member management is a manual process.

You can get a lot of spam, irrelevant posts, and “trolls” in your group making it harder to manage.
CustomizationYou get a wide range of customization options on the Kajabi platform.Facebook has limited customization features.
Content CreationIt is your responsibility to create and manage valuable content for your community to entice people to join and stay.Content on Facebook groups tends to be member driven and requires less input from yourself.

What Can You Do with Kajabi Community 2.0 That You Can’t With a Facebook Group?

What Can You Do with Kajabi Community 2.0 That You Can’t With a Facebook Group?

Kajabi acquired Vibely in late 2022 and subsequently enhanced its community feature greatly. 

The platform now offers comprehensive community features, some of which are not available with a Facebook group:

  • Create Paid Communities and Spaces: You can create spaces within your community and choose whether or not to charge for the content. For example, you could add a space to run a live workshop and charge $40 for access. Additionally, you can also charge for access to the community itself.
  • Add Challenges: You can set up and run challenges within your community. While Facebook does allow for challenges, you have to set up a separate group for them.
  • Customization Options: There is very little you can do to customize the front page of a Facebook group. With Kajabi, you have a lot more control over your community landing page and how it looks, plus you can fully customize your community spaces to suit your requirements.
  • Enhanced Security: Kajabi has high data protection policies and uses Cloudflare technology, which keeps your member’s data secure and protected from online attacks. With Facebook, users’ data is frequently compromised or mined.
  • Upload All FileTypes: With Kajabi, you can upload and store video and audio files as well as document files such as PDFs for members to access at any point. You cannot upload audio or video files onto Facebook unless it’s in the newsfeed.
  • Automatic Member Removal: With Facebook, you must manually add or remove members from the group. Kajabi, on the other hand, automatically adds members when they join and removes members when their subscription expires.

While the following aren’t features per se, they are important differences between a Kajabi community and a Facebook group:

  • Better Quality Audience: With Kajabi, people are there because they want to be. Because Facebook groups can be found on the platform and are free to join, it increases the likelihood of having uninterested, disruptive, or abusive people infiltrating the group.
  • Better Commitment: You tend to get more commitment and engagement from a Kajabi community. This is because people have generally invested money to be there and therefore want to make the most of what your community has to offer.

The Pros and Cons of Kajabi Community 2.0 Compared to a Facebook Group

The Pros and Cons of Kajabi Community 2.0 Compared to a Facebook Group


  • Creating paid spaces provides you with plenty of upsell opportunities.
  • You can take payments for your community and spaces directly in the platform.
  • The platform’s features allow you to provide more value to your audience .
  • You get a more invested and engaged audience and are far less likely to encounter undesirable members and internet “trolls.”
  • Member data is kept fully secure and safe.
  • Aside from its community features, Kajabi provides you with marketing, coaching, and course-building tools.
  • Adding and removing members is automatic.
  • You get a lot of support from Kajabi customer service and the Kajabi community.


  • It’s not cheap. You must pay at least $149/month to use Kajabi.
  • You have to actively market your community since it has no exposure to organic searches.
  • A Kajabi community takes more effort to set up than a Facebook group, as you need to provide content that entices people to join.

What Is a Kajabi Community 2.0 Best for?

What Is a Kajabi Community 2.0 Best for?

A Kajabi community is excellent if you want to create a course or course content that has a looser format or one that requires a lot of member engagement and discussion. 

It’s also a great opportunity to grow a dedicated audience that you can easily upsell to. 

For example, if you start a community with free access, you will build your member base more quickly. 

Then, you can start adding paid content into the community for members to purchase. 

The big advantage here is that you don’t need to create a marketing campaign for the paid content because your audience is already present.

What Is a Facebook Group Best for?

What Is a Facebook Group Best for?

Facebook groups are ideal if you don’t have a budget to create a community. 

Since they are free to create and run, they are a no-risk strategy for building an audience.

Furthermore, you can make your Facebook group public, which means it can be found in searches or suggested in people’s newsfeeds. 

This removes the need to actively market the group, and you’re not limited to the number of members you can have.

Overall, Facebook groups are great for casual discussion and information about a specific brand, hobby, topic, or local area.

Kajabi Community 2.0 vs. Facebook Group: Feature Comparison

Kajabi Community 2.0 vs. Facebook Group: Feature Comparison
FeaturesKajabi Community 2.0Facebook
CostAvailable from $149/monthFree
Add paid contentYesNo
VisibilityVisible only through advertisingHas organic reach via Facebook users
Post feedYesYes
In-post commentingYesYes
Direct messagingYesYes
Live event streamingYesYes
Custom home pagesYesNo
Surveys and opinion pollsYesYes
Dedicated Community mobile appYesNo
Member securityHighLow

Kajabi Community 2.0 vs. Facebook Group: Which One Should You Use?

If you want a committed and high-quality audience, then Kajabi is the better option because people join with the express purpose of gaining value from whatever content you are offering. 

You should also choose Kajabi if you want to monetize your community and great upsell opportunities.

If you need to build an audience but are extremely limited in budget, then a Facebook group will let you do this for free. 

A Facebook group is also the better option if you have no plans to monetize your community at any point.

Frequently Asked Questions

A Facebook group can be set up and found for free. However, it is harder to control and monetize. A Kajabi community is much easier to monetize but you must pay for a Kajabi subscription and market it yourself.

Kajabi communities are better than a Facebook group because you can build a dedicated, high-quality audience that you can upsell to and monetize. You are also far less likely to encounter undesirable members, which makes group moderation much easier.

Kajabi communities are not free. You must pay for a Kajabi subscription to access the community-building features. This costs from $149/month or $119/month, paid annually.

You can charge for Facebook groups but payments cannot be taken from the Facebook platform.

You must set up and take payments elsewhere online. After a customer has paid, you then provide the link and access to the Facebook group.


About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent Kajabi Affiliate, not an employee. I receive referral payments from Kajabi. The opinions expressed here are my own and are not official statements of Kajabi.

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