Kajabi for E-Commerce

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Kajabi is a great e-commerce platform for selling digital items but it lacks features for selling physical products. 

To make selling physical products on Kajabi possible, you can connect the platform with your Shopify account.

Key Takeaways:

Can Kajabi Be Used for E-Commerce?

Kajabi can certainly be used for e-commerce, especially in the digital realm. However, it lacks certain features that make it suitable for a large catalog of products. 

If you want to set up large-scale e-commerce, you will be better off using a dedicated platform such as Shopify.

What Type of E-Commerce is Kajabi Best for?

Selling Digital Products on Kajabi

Kajabi was specifically designed for creating, marketing, and selling digital learning products. 

This makes it an excellent platform for selling items such as courses, membership sites, coaching, podcasts, communities, digital downloads, and more. 

In fact, you can pretty much sell any type of digital product via Kajabi. Simply create it once, and sell it an infinite number of times.

This type of e-commerce is made easy thanks to Kajabi’s sophisticated tools and features. 

It has an advanced funnel builder, website, and landing page builder, along with a full email marketing feature and automation capabilities.

Additionally, you get a range of sales features to increase your revenue, such as bundling products, upsells, downsells, order bumps, coupons, and more. 

Selling Physical Products on Kajabi

Selling Physical Products on Kajabi

Kajabi is less suitable for selling physical products because it was not initially designed for this purpose. 

As such, it lacks tools that large e-commerce shops need, such as inventory management, automatic shipping pricing and labeling, bulk product editing, and more.

That’s not to say you can’t sell anything physical with Kajabi. You can, but it’s best to stick to only a handful of products.

Like digital product sales, you can set up your sales pages, funnels, etc., for them and sell them the same way. 

However, it is up to you to keep tabs on your inventory and orders. 

You will also need to take care of the shipping outside of Kajabi, as it does not have features to help you with this.

Shopify Integration: The Best Way to Sell Physical Products on Kajabi

Shopify Integration: The Best Way to Sell Physical Products on Kajabi

Kajabi is better at selling digital products than Shopify, and Shopify excels at selling physical goods, so why not have the best of both worlds and connect Kajabi with your Shopify account?

By adding the Shopify “Buy” button to your Kajabi pages, you can easily sell large numbers of physical products or sell them alongside your Kajabi digital products. This gives you endless opportunities for diversifying your offers and increasing your bottom line.

How to Use Kajabi With Shopify for E-Commerce

To add the Shopify Buy button to Kajabi, you must have at least a Shopify Basic account (from $39/month). 

You must have also already created product listings inside your Shopify account for the items you wish to sell.

How to Use Kajabi With Shopify for E-Commerce

Step 1: Inside your Shopify account, find “Sales Channels” from the left-hand menu and select “Buy Button.” Next, click on “Create a Buy Button.”

Create a Buy Button

Step 2: Now select which type of button to create. The Product Buy Button is suitable for a single product, whereas the Collection Buy Button displays a collection of products on a page.

Collection Buy Button

Step 3: The next step is to customize the action that occurs when the customer clicks on the buy button, such as:

  • Add product to cart
  • Send customer directly to checkout
  • Open product details

When you’re done, click “Next” in the top-right corner of the screen.

Open product details

Step 4: All you need to do on the next screen is copy the code that has been created. Then, open a new tab in your browser and log into your Kajabi account.

Kajabi account

Step 5: Open up the web page editing tool and scroll to the bottom of the left-hand menu. Here you will see the “Custom Code” block. Click on this and paste the code into the box provided. Click “Save.”

Custom Code

Step 6: Now drag and drop the custom code block onto your web page in the desired spot. Your Shopify products will appear with the “Buy” button underneath. That’s it!

Frequently Asked Questions

You can sell any type of digital product on Kajabi, and the platform is designed specifically for this purpose. It is especially ideal for selling courses, learning products, coaching, and communities.

You can sell physical products on Kajabi, but it’s not suitable for selling large numbers of items. The best way to sell physical products on Kajabi is to use Shopify and add the Shopify “Buy” button to your Kajabi pages.

You don’t need Shopify to sell physical products on Kajabi, but if you want to sell large numbers of products and have many listings, it is better to use Shopify with Kajabi as it has better features for this purpose.

While it is not free to have a Shopify account or a Kajabi account, it is free to integrate the two platforms and add the Shopify “Buy” button to your Kajabi pages.

Kajabi has its own payment gateway; Kajabi Payments. You can also use Stripe and PayPal.

Kajabi does not have any sales and inventory tracking features, thus making it unsuitable for large catalogs of products.


About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent Kajabi Affiliate, not an employee. I receive referral payments from Kajabi. The opinions expressed here are my own and are not official statements of Kajabi.

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