GoHighLevel Pros and Cons

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When choosing which platform to use, you have to weigh the pros and cons to see if it’s worth your time and investment. 

Here’s a rundown – good and bad – of what GoHighLevel has to offer.

Key Takeaways:

GoHighLevel Pros and Cons at a Glance

GoHighLevel Pros

  • A true all-in-one sales, marketing, and CRM platform
  • Most features are unlimited
  • It’s very affordable
  • Advanced automation capabilities
  • Create multi-channel workflows and campaigns
  • Unlimited potential for revenue
  • Automated AI-powered booking bot
  • Snapshots (prebuilt sub-accounts)
  • Always releasing new features and improvements

GoHighLevel Cons

  • The platform requires a large learning curve
  • Training material is frequently outdated
  • The templates need improvement
  • Customer service is sub-par

GoHighLevel Pros

It’s a True All-in-One Sales, Marketing, and CRM Platform

Many platforms boast that they are “all-in-one,” but few actually live up to that claim.

GoHighLevel is one such platform that really does provide everything you need on a single platform. 

Whether your priority is sales, marketing, or CRM, you will find all the features and tools necessary to do the job for a single price.

The clear advantage here is that you aren’t having to pay for multiple platforms to do the same job, and you don’t need to spend days trying to work out how to integrate them.

One login and one subscription does it all seamlessly.

Most Features Are Unlimited

Often, software platforms come at a very affordable price. 

That is, until you look closer at the plan limits, only to find they are extremely limited with lots of feature restrictions in place. 

This can be frustrating, especially since you usually have to pay more to unlock higher limits as your business grows.

GoHighLevel is a game-changer in this respect. 

You pay one price, and pretty much all features are unlimited. 

There are a couple of exceptions – you pay a little extra for things like phone calls and sending SMS messages – but everything else is unlimited.

That means you have the freedom to create as many contacts, websites, sales, funnels, campaigns, workflows, courses, etc., as you like!

It’s Very Affordable

GoHighLevel keeps its pricing very simple. 

There are two plans: the first costs $97/month and gives you your own account and up to three sub-accounts. 

The second costs $297/month and gives you unlimited sub-accounts, full branding capabilities, and a few other perks.

Both plans provide the unlimited features mentioned above and give you access to all the CRM, sales, and marketing tools.

If you were to pay separate subscription fees for all the features GoHighLevel contains, the cost would be astronomical. 

Furthermore, having unlimited features usually costs much more, too.

Ultimately, we feel that GoHighLevel is probably the best value platform available on the market right now.

Advanced Automation Capabilities

Advanced Automation Capabilities

A goal of any business is to spend less time on repetitive tasks and more time increasing revenue. 

GoHighLevel lets you do just this with its sophisticated automation capabilities. 

Through its workflow feature, you can create entire campaigns and communication strategies that run entirely on autopilot. 

From calendar management to timed email campaigns, pipeline movements, lead nurturing, and more, GoHighLevel will let you automate just about anything.

Create Multi-channel Workflows and Campaigns

Create Multi-channel Workflows and Campaigns

In addition to sophisticated automation, GoHighLevel lets you create workflows and campaigns containing a multitude of communication channels.

Whether you use email, SMS, WhatsApp, Facebook Messenger, phone, or voicemail drops, you can incorporate as many of these as you like in a single campaign.

In our experience, most other platforms only let you use one or two different communication methods together, so GoHighLevel gives you much greater flexibility in this respect.

Unlimited Potential for Revenue: Sell GoHighLevel as SaaS

Unlimited Potential for Revenue: Sell GoHighLevel as SaaS

One of the lesser-known but winning features of GoHighLevel is that it allows you to sell the entire platform as SaaS. 

So, just like you would purchase and use GoHighLevel from GoHighLevel, your customers can purchase GoHighLevel from you.

The difference is that you are free to fully brand the platform, set your own prices, and sell it as your own product.

And the icing on the cake? You can sell it an unlimited number of times, giving you limitless potential for additional revenue.

Automated AI-Powered Booking Bot

Automated AI-Powered Booking Bot

AI is everywhere now, and it’s increasingly being used to make our lives easier. GoHighLevel has realized the potential of AI and created an AI-powered booking bot that automatically nurtures and nudges SMS conversations toward making a booking.

This clever feature can understand what types of responses it’s getting from the user and will send an appropriate reply.

This means your clients no longer have to be glued to their phones in order to ensure no leads are dropped. The booking bot can take over whenever they need it to.

GoHighLevel Snapshots

GoHighLevel Snapshots

Setting up sub-accounts and campaigns for your clients takes time and effort. What if you could click your fingers and have one instantly created?

With GoHighLevel’s snapshots, this is entirely possible, and you don’t even have to click your fingers! 

Snapshots are essentially prebuilt accounts for specific industries such as accounting, construction, medical, and more. 

Therefore, if you operate within a certain niche, you can use these snapshots over and over to create a sub-account quickly and hit the ground running.

Snapshots also contain useful things like prebuilt marketing campaigns saving you the effort of creating them from scratch. 

And if GoHighLevel doesn’t have quite the snapshot you’re looking for, you can copy and use your own existing accounts or purchase snapshots from third parties.

GoHighLevel Is Always Releasing New Features and Improvements

GoHighLevel Is Always Releasing New Features and Improvements

GoHighLevel is not a company that likes to sit on its laurels. 

On the contrary, the platform is constantly looking for ways to improve and is always releasing new features, improvements, and platform updates.

Additionally, it actively listens to its user base and takes feedback seriously, so if lots of people request a certain feature, there’s a good chance it will emerge on the platform.

GoHighLevel Cons

The Platform Requires a Large Learning Curve

A platform with such an abundance of tools and features is never going to be fast or simple to learn.

While the platform is user friendly, you can’t just log in and get to work on it as soon as you’ve purchased a subscription. 

There is a learning curve to go through, so be prepared to spend a good week or so getting acquainted with it.

If you plan to sell GoHighLevel as SaaS, also be prepared to spend a lot of time training clients on how it works. 

This is especially true if you’re selling to people who are perhaps less technically minded than others.

Training Material Is Frequently Outdated

Training Material Is Frequently Outdated

This is our biggest bugbear with GoHighLevel. 

While it’s wonderful that the platform constantly updates and releases new features, it really needs to get on top of all its training material.

We frequently find that the help articles and videos are either out of date, wrong, or non-existent.

It’s very frustrating to try and follow a walkthrough video when nothing on the screen looks anything like the current user interface.

While GoHighLevel has recently improved in this area, it still has a lot of work to do.

The Templates Need Improvement

The Templates Need Improvement

GoHighLevel provides loads of templates to choose from. 

Whether you’re looking for an email, website, landing page, or sales funnel template, there’s plenty to look through.

However, they’re not going to set your world on fire. 

They’re all a bit “samey” and lack creativity and the modern flair we see on other platforms.

Customer Service Is Sub-Par

Customer Service Is Sub-Par

We found the GoHighLevel customer service hit and miss. 

Sometimes they’re on the ball and will answer you right away. 

Other times, we had to wait several days to get a response. 

On a few occasions, we didn’t even get a response.

When the agents do respond, they are helpful and quick to deal with issues, but it seems to be the luck of the draw for how long you have to wait to get that help. 

We’d love to see a better and more consistent response rate.


In conclusion, we feel that GoHighLevel is a great platform and its pros far outweigh its cons. 

We currently rate it 9.5 out of 10, and it’s our second most-recommended platform, topped only by Kajabi.

If you’re looking for a true all-in-one CRM, sales, and marketing platform at a fantastic and affordable price, you won’t be disappointed.

Frequently Asked Questions

GoHighLevel is definitely worth it if you want a single platform for all your marketing, sales, and CRM needs. GoHighLevel is a true all-in-one platform with unlimited features and is available for a great price.

The key advantages of GoHighLevel are that it’s a true all-in-one platform with unlimited advanced features at an affordable price. Additionally, you can sell GoHighLevel as SaaS providing an unlimited source of additional revenue.

GoHighLevel is mainly lacking in the support department. Its customer service is hit-and-miss with slow response rates, and its training material is often out of date, wrong, or non-existent.

GoHighLevel is best for CRM, sales, and marketing. It’s aimed at agencies and digital marketers that want a single platform for all their needs.


About Authors

  • Janette Bonnet

    Janette Bonnet is a Senior Writer at SupplyGem. She’s been in the teaching and training field for over 10 years and has been writing about it for more than 5 years. She knows a lot about online course tools like GoHighLevel, Systeme.io, and Teachable. Thanks to her long experience and a professional training certification she earned from CIPD, she’s great at helping readers understand these platforms. When you read her articles, you’re getting advice from someone who’s actually used and knows these tools inside out. Beyond her professional endeavors, Janette has dedicated many years to volunteering, especially in animal welfare, showcasing her commitment to giving back to the community.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent HighLevel Affiliate, not an employee. I receive referral payments from HighLevel. The opinions expressed here are my own and are not official statements of HighLevel.