9 Ways to Gamify Your Kajabi Course

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Kajabi recognizes the effectiveness of gamification and provides a number of features to help you gamify your Kajabi courses and communities

Adding gamification will encourage and motivate your students to actively engage and stay motivated while increasing your member retention rates.

Key Takeaways:

  • You can gamify Kajabi courses by locking content and adding an assessment or quiz
  • Kajabi Communities let you create challenges and display leaderboards
  • Gamify your Kajabi products further by offering rewards, feedback, and encouragement

Why Use Gamification for Kajabi Offers?

Why Use Gamification for Kajabi Offers?

Gamification adds an additional element of interaction and encourages students to reach and exceed milestones that you set for your course material.

People enjoy playing games and typically play them to win or beat other players.

Therefore, if you provide a way for your course students to compete or work toward a goal, you create more engagement and encourage higher student retention rates.

Furthermore, if you provide an exciting and unique way for students to work through the course material, they are more likely to recommend your course to others, thus helping improve your course sales.

Finally, since gamification requires increased interactivity, it provides a way or reason for you to communicate with your students and provide encouragement and assistance where needed. 

Kajabi Gamification Features

Kajabi provides a number of features that allow you to add gamification to your courses and communities. 

These features are available on all Kajabi payment plans, subject to your chosen plan limits.

1. Quizzes and Assessments

You can create quizzes and assessments in Kajabi to reinforce learning and ensure that a student has understood and absorbed the module content. 

To add a gamification element, you can also make it a requirement that a student must pass a quiz or assessment before they can advance to the next stage of the course. 

Additionally, you are also able to add a passing grade to quizzes and assessments, and Kajabi will automatically determine whether or not a student has passed. 

For example, if you have ten multiple-choice questions and you set the passing grade to 80%, the student would have to answer eight correctly to pass.

It’s worth noting here that you can add questions with free-form text fields for students to write in or allow them to upload photos or other files. 

However, Kajabi is unable to automatically grade these items, so you must manually add the grade here.

2. Unlock Course Content

We’ve already talked about how we can use quizzes and assessments to unlock students’ access to the next stage of course content. 

But you have other ways to use locked content.

You can create bonus content or additional modules and provide access as a reward or a prize for achieving specific milestones. 

For example, you could set a ten-day challenge where your students have to complete a certain number of course modules within this timeframe. 

Those that achieve it get access to an exclusive webinar.

3. Create Community Challenges

Kajabi’s community feature is perfect for gamification because it has plenty of tools, such as live chat and commenting, to encourage interaction and healthy competition among students.

The community challenge tool is particularly good because it allows you to set up two types of challenges:

  • One-time challenge: This is a single event, such as baking a cake, cycling ten miles in one day, writing a 1,000-word story, etc.
  • Recurring challenge: This is a challenge that takes place over a period of time, such as a week or month. For example, bake something daily for seven days, cycle three miles a day for a month, Write a paragraph a day, etc.

To get your community members involved, you can post in the community to build up hype and announce a prize for the winner or for anyone that completes the challenge. 

If you’re stuck for ideas, Kajabi has a number of templates you can use for inspiration.

Participants can upload a photo or comment to provide proof they have completed a challenge. 

For example, baking challenge participants can upload a photo of their baked goods, or cycle challenge participants can share a screenshot of their completed mileage.

4. Display Leaderboards

Kajabi communities also have leaderboards that you can choose to display. 

Students can rise through the ranks of the leaderboard by earning points for participating in the following:

  • Completing a challenge
  • Leaving comments on posts
  • Voting in a poll
  • Sending messages
  • Receiving post “likes” 
  • Giving and receiving “inspiration”

To add an extra layer of gamification to the leaderboard, you can include an incentive for reaching the top spot. 

For example, you could offer a free live learning session for whoever is in the lead at the end of each month.

5. Set the Game’s Rules

All games require rules, so you must be sure to think about the rules for your gamified course. 

That way, everyone is on the same page and understands what is required of them and what they can or cannot do.

  • If you have a Kajabi community, you can post the rules for everyone to read and include the rules for each challenge that you set. 
  • If you plan to gamify a Kajabi course, you could include a video detailing the rules along with a downloadable PDF so students can easily refer to them.

Remember, rules must be straightforward, simple to follow, fair, and achievable. 

If you overcomplicate them, your students will struggle and will easily become disincentivized. 

6. Provide Regular Feedback and Progress Updates

Provide Regular Feedback and Progress Updates

Providing feedback and updates lets your students know they are on the right track, or if they’ve gone off track, guides them back onto it.

Additionally, feedback is a great means of encouragement and validation. 

Think about when you play a video game and how the game rewards you with positive language, confetti, and similar graphics (Candy Crush Saga is a great example of this). 

It may not seem like much, but it does a great job of keeping people focused on playing the game.

You easily emulate this encouragement by providing regular feedback sessions to your students, and if you have a community, you can do shoutouts on the community feed. 

Kajabi even kindly provides a confetti animation when students complete a challenge.

7. Create a Rewards System

Create a Rewards System

Rewards are the perfect motivator, but they don’t always have to be a prize or additional course content. 

You can create a badge or points system where members can gain them by completing modules and participating in events.

Even certificates can be effective here. 

You can create and award certificates whenever someone completes your course or challenge. 

It provides students with a tangible reward and a reminder of what they’ve accomplished.

If you do want to offer prizes, then you have the whole Kajabi platform at your disposal to create them. 

As a prize, you could provide:

  • A live coaching session
  • Discount coupons for your courses
  • A VIP course 
  • Additional learning resources like digital downloads or videos
  • Entry to an exclusive community space

8. Incorporate Storytelling

All great games come with a backstory. 

Think about any top-selling video game and the story that comes with the main character, how it draws you in, and how it makes you invest in that character’s progress and success.

You can bring your courses to life by building them around a story or a character. 

It doesn’t need to be overly complex – it could just be a fictional character that guides students through the content – but adding this in will create another layer of interest and excitement for participants.

9. Encourage Student Interaction

Encourage Student Interaction

It’s hard to stay motivated alone. 

That’s why Kajabi communities are an excellent way for your students to group together, motivate each other, and inspire a bit of friendly competition.

Through the community feed and chat, students can discuss the challenges you have set and any course material they need to cover. 

You can be an active participant here too. 

By responding to comments and leaving hints and tips, you will push students to engage more and create a buzz around your content.

To take student engagement one step further, you can create group challenges so people have to work as a team to complete them.

Kajabi Gamification Templates

Kajabi Gamification Templates

Whether you’re building a gamified course or creating community challenges, Kajabi has templates available to help you get started.

The platform has two course-building templates that give you a perfect framework to work upon. 

You can customize each element and add videos, downloadable documents, text, audio files, and more. 

Add quizzes, assessments, and locked content to gamify the templates.

Add quizzes, assessments

If you’re looking to create a community challenge, then Kajabi has thoughtfully provided a number of templates to help you get started. 

The templates include pre-made challenges for decluttering, meditation, photography, giving compliments, and more.

All templates are customizable, so if you see a challenge you like but doesn’t quite fit your needs, you can adapt it to make it suitable.

Ultimately, Kajabi provides all the tools necessary to add gamification to your Kajabi products. 

All it takes is a little imagination and work on your part to create a truly memorable course.

Frequently Asked Questions

Kajabi has a number of gamification features, such as quizzes and assessments, lockable course content, challenges, leaderboards, and more.

Using gamification in your Kajabi products is beneficial because it increases student participation, engagement, and motivation and provides a way to keep your students on track.

You can create a gamified course in Kajabi by adding end-of-module assessments that students must pass to access the next level. You can also add challenges and create a rewards system for your students to participate in.


About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent Kajabi Affiliate, not an employee. I receive referral payments from Kajabi. The opinions expressed here are my own and are not official statements of Kajabi.

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