ClickFunnels for Real Estate: How Does It Work?

In this article, you’ll learn how the ClickFunnels platform can help real estate agents optimize their businesses.

We will also show you how to sign up for a free training course by the ClickFunnels team.

As you already know, the real estate market is highly competitive – realtors have to take extra steps and measures to stand out.

ClickFunnels can help with that as it’s an excellent platform for promoting real estate businesses.

The ClickFunnels team knows the importance of the marketing process and passes on their expertise to all its customers.

Not only does ClickFunnels help you to create sales funnels, but it shares its knowledge of marketing tactics.

Clickfunnels Real Estate

How Does ClickFunnels Work for Real Estate Agents?

ClickFunnels can help real estate agents attract and reach potential clients.

It helps realtors create great looking and converting landing pages that will bring warm leads. And the popular digital marketing tool has extra features needed to build out your business. 

All ClickFunnels’ pre-built sales funnels, designed to convert your prospects into leads, can help whatever your market niche. When they become leads, you can contact and nurture them.

  • With tracking and analytics features, you can analyze consumer behavior to learn more about your customer’s journey.
  • By creating a split test page in your funnel, you can compare two versions of your pages to see which one does a better job of converting.
  • You can integrate many tools such as CRMs, email marketing, and appointment scheduling systems – all very useful to realtors.

Implementing ClickFunnels can help improve your estate agency’s visibility while remaining relevant to your audience.

Easy and Professional Looking Landing Page Creation

ClickFunnels allows for a painless landing page setup by using the drag-and-drop menu. There’s no need to create a website or hire a team of professional developers and designers. You can build landing pages with opt-in forms easily and quickly with future conversions in mind. 

Further customization is simple, too. With plenty of templates to choose from, you can modify the colors, fonts, photos, and text to suit your business’s brand, enticing your particular target clients.

ClickFunnels will enable you to build landing pages that positively impact your business by converting your lead traffic into sales.

Qualified Lead Creation for Your List

ClickFunnels helps you collect email addresses with ease. An opt-in funnel’s goal is to offer the visitor an item, usually free, in exchange for their contact information.

  • It can consist of just two pages – the landing page (known as the lead or squeeze page) and the thank-you page.

An opt-in funnel is crucial to realtors. You can use the landing page to your advantage by offering, for example, a free listing to house buyers in exchange for their email address.

On your thank-you page, you could urge your leads to take another step. For instance, you could embed your calendar link so that leads could make a direct appointment with you. 

A ClickFunnels thank-you page allows you to share videos and PDF files as well as text content. So you could add testimonials from previous clients or examples of your company’s credibility. After collecting your leads, you can start nurturing them.

Strategic Nurturing of Your Collected Lead List

With your email list created, you can begin nurturing your potential clients. 

The ClickFunnels Platinum plan comes with an integrated follow-up feature that helps automate the email marketing process. It allows users to segment their customers and set up autoresponders. This feature automatically creates targeted email sequences and follow-ups. This targeted e-mail is an essential step for real estate agents and any business in general. 

There are two options when it comes to choosing the right plan.

  • The Platinum plan costs $297 per month, and it has the follow-up function integrated into its software.  Special deals are available for the Platinum plan – it’s included in the OFA Challenge, Funnel Builder Secrets, and Funnel Hacking promotions.

  • If you have a preferred third-party email system such as Mailchimp that you would like to integrate, you could opt for the ClickFunnels Basic plan at $97 per month.

Free Brick & Mortar Funnels Training: Pot of Gold for Real Estate Gurus 

This complimentary course is an absolute necessity for realtors who are just starting with ClickFunnels. It offers training on how to use ClickFunnels for brick and mortar businesses, including real estate agents.

Successful ClickFunnels customers give advice and tips on how to use sales funnels to increase sales.

As well as much more, this course includes the following training: 

  • How to Generate up to 100 Real Estate Leads in 30 Days. 
  • How to Dominate the Real Estate Market in Record Time. 
  • How to Generate Local Facebook Traffic to Your Funnel for Free

You really should take advantage of this free course. The training is exceptionally worthy for all real estate professionals, and it will teach you invaluable strategies to help grow your business.

Here’s how to sign up for this great offer:

  1. Visit this page.
  2. Enter your email address and receive access to all the training for 96 hours for free.

ClickFunnels for Real Estate: Best Practices

Below we share tips and tricks on how you can use ClickFunnels for real estate to your advantage.

Tip #1: Using Different Pages for Different Audiences

One of the best functions of ClickFunnels is that you get access to unlimited amounts of pages.

This freedom means you can create different pages with varying messages and intentions, depending on your audience.

So if you’re selling to families specifically looking for riverfront houses, you could build a page with images of properties along a riverfront.

And include content listing the nearest amenities suitable for families.

You could be a realtor specializing in divorce situations.

Acting on behalf of both parties, you could showcase a video to help your clients better understand their options with the family home and add a scheduling link.

Tip #2: Contacting the Lead While It’s Hot

Many sources indicate that it is critical to contact your lead as soon as possible.

One such authority, the Harvard Business Review, carried out a study on response times. The study found “Firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead…”

ClickFunnels is excellent at helping you with responses as the tool sends out your crucial follow-ups automatically.

With advanced proprietary tagging, Smart Lists allow you to find out essential information about your customers as individuals.

You can then send targeted emails and messages based on the actions they take in your funnel. 

Tip #3: Using Various Integrations

ClickFunnels forges partnerships with various third-party apps that can leverage their skills and experience to market your product.

The most popular are Google and Facebook ads – which are an absolute necessity if you place paid ads for your listings and services. The leads are brought directly from the advertisements to your page. 

With Google Ads, you can define your target audience, choosing the areas where you want the ads to show. Facebook also offers several ad formats and audience selection tools.

You can integrate plenty of CRM, email marketing, and appointment scheduling apps with ClickFunnels. All of these are immensely useful for real estate professionals as they help nurture your leads.

Below are a few of the integrations you could set up:

CRM systems:

  • HubSpot
  • Salesforce

Email systems:

  • ActiveCampaign
  • AWeber
  • ConvertKit
  • GetResponse

You can embed a calendar application for appointment setting directly onto a ClickFunnels page.

Popular tools you could use are:

  • Acuity Scheduling
  • ScheduleOnce
  • Google Calendar

Tip #4: Turning Your Paid Traffic into Paying Customers 

Using paid advertising for real estate is a common practice. However, it is also common for paid advertising to convert poorly.

Reasons include slow loading websites, call-to-action buttons not working, and too much or too little copy.

With ClickFunnels templates, you can maximize your conversion rates by providing value to your visitors.

ClickFunnels is built by marketing professionals who know how to convert page visitors into paying customers.

The templates have been thoroughly tested and specifically created to convert, making it easy for you to capture leads drawn in by paid ads.

Tip #5: Don’t Take Social Media for Granted

Another tip for real estate professionals is to ensure your social media is active and representative of your company. It’s inexpensive, and it’s worth investing time to keep content up-to-date.

It can help build your name, showcase your listings, and bring traffic to your sales page.

Many people use social media to search for properties actively.

On the other side, many realtors use it to connect with buyers and sellers. Instant engagement is one of social media’s main benefits.

Using Facebook’s business tools, realtors can publish listings, book appointments, and communicate easily with clients.

You can also assess the performance of your ads through the analytics and reporting feature. 

ClickFunnels for Real Estate Examples

Most people looking to buy new homes search online. It’s a very convenient way to house-hunt.

However, traditional websites often fail potential customers by not providing the information that interests them.

A quality-made funnel can skip the process of searching by providing all necessary information in just a few clicks.

Arriving on a page like the first picture below is a shining example of what you can achieve using ClickFunnels to market your real estate business. 

Straightaway visitors receive an offer of a free report. The copy on the page is succinct and gets to the point quickly. Clicking the ‘Get Me My List’ button takes them to the next page. 

With only three form fields to fill in, the page draws your lead to apply for the free report. You receive their contact information, and they receive the document.


You don’t need an online business to profit from sales funnels. Today, every business needs an online presence!

Online options maximize the house buying and selling process. Firstly, prospects can view a more comprehensive selection of properties. Secondly, funnels make the entire transaction smoother.

The free course offers insights from entrepreneurs already using ClickFunnels. Based on their experience, this training should make your business more effective.

Furthermore, social media connects you with fellow realtors, where you can network and showcase your industry knowledge.

Finally, initial contact with your visitors is vital. The faster you contact them, the higher your chance of converting them, and ClickFunnels’ autoresponders can help you do exactly that.

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Samuel Fletcher
Samuel Fletcher
Samuel is an experienced online business coach with over 10 years of experience. He has a keen interest in knowledge commerce and digital marketing. Samuel strongly believes in dedication, perseverance and commitment.
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