Kajabi vs Squarespace

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Kajabi emerges as a comprehensive solution catering to marketing, hosting, and distribution needs for various digital products like courses, coaching, memberships, podcasts, and communities.

Conversely, Squarespace primarily focuses on website building but extends support to both digital and physical product sales and services.

To determine the optimal fit for your business, continue reading our Kajabi vs Squarespace comparison.


Key Takeaways:

  • Kajabi is an all-in-one platform specifically designed for selling digital products
  • Squarespace is a website-building platform that also supports the selling of products and services
  • Kajabi starts at $149 per month, whereas Squarespace starts at $23 per month

What Are Kajabi and Squarespace?

Kajabi is an all-in-one platform for selling digital products. 

The platform lets users create, host, and deliver various products; including courses, communities, coaching, podcasting, and memberships.

Moreover, to help subscribers generate leads and build an online presence, Kajabi has website, landing page, and funnel builders.

To drive sales and automate marketing, the platform also has a range of email marketing, workflows, and analytics tools.

On the other hand, Squarespace was designed for all online businesses to quickly create websites and start selling immediately. 

The platform has dozens of pre-made website templates for every type of product and service.

On their websites, companies can create e-commerce stores, generate leads, schedule meetings, and host courses and memberships.

selling immediately

Key Differences Between Kajabi and Squarespace

In order to help you understand the two platforms better and how they differ from each other, we’ve outlined them below:

  • Type of Platform – Kajabi is an all-in-one platform specifically designed for digital products, whereas Squarespace is a website builder that also lets users sell digital and physical products.
  • Versatility – Squarespace can be used by almost every business, including restaurants, service providers, and e-learning providers, whereas Kajabi is much more limited.
  • Marketing Tools – Although they have similar tools, Kajabi has a more advanced range of marketing features and automation tools than Squarespace.
  • Subscription Plans – Squarespace has four subscription plans that start at $23 per month; Kajabi only has three, and its cheapest is $149 per month.
Type of PlatformAll-in-oneWebsite builder
Type of BusinessDigital productAll products and services
Marketing ToolsEmail, list segmentation, and automationEmail, list segmentation, and automation
PricingStarts from $149 per monthStarts from $23 per month

User Experience: Kajabi vs Squarespace

Kajabi has created a user-friendly platform, providing subscribers with a fantastic user experience.

Some ways they achieve this include an easy-to-navigate dashboard displaying all the elements and assets users pick and create.

After selecting one, they are then guided through the complete process.

For example, when a user selects a course, they’re prompted to enter the name and then can use a complete course template to create one.

Kajabi also has helpful user guides that give step-by-step instructions for creating all digital products, websites, landing pages, funnels, and marketing.

Squarespace also has an easy-to-use navigation and builder. 

For example, when you create a new website, the platform provides you with an ‘Assistant,’ which appears on the right-hand side of your screen.

The Assistant pop-up gives users a checklist and description of each element they must add and edit to create their site.

In addition, subscribers can select any element or option from the left-hand side menu to add other features and customization.

Pop-ups, prompts, and checklists are used throughout Squarespace, which makes for a great user experience.

Courses and Membership Sites

Because both platforms provide users with great user experiences, we consider Squarespace and Kajabi tied.

Websites, Landing Pages, and Funnels: Kajabi vs Squarespace

When advertising products and services online, users must create websites, landing pages, and funnels.

Therefore, we break down these three essential features and compare the two platforms below.


Kajabi has a comprehensive website builder, which includes templates, a drag-and-drop editor, and a store to sell digital products.

Moreover, users can integrate their Shopify store if they want to sell physical products.

After a subscriber has set up their website, they can connect it with their marketing automation flows and product delivery.

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Squarespace also has a website builder that lets users connect their own custom domains and create a blog.

As it’s primarily a website builder, Squarespace lets users promote and sell a wide range of products, which include:

  • Courses and memberships
  • Physical products
  • Services

Some of the features available to subscribers to incorporate into their websites include:

  • Scheduling blocks
  • Pages
  • Forms
  • Opt-ins
  • All types of media
All types of media

In summary, Squarespace has a more advanced website builder than Kajabi, but both are equally easy to use and customize.

Landing Pages

Kajabi has a complete landing page builder tool that lets users customize and create unique pages.

The platform’s landing pages are ideal if you’re looking to create opt-in forms, generate leads, or just want a single-page website.

Kajabi also provides subscribers with landing page templates and can connect them to other features such as email marketing and enrollment.

Landing Pages

Squarespace doesn’t have a specific landing page feature; however, users can select a ‘One-Page’ website template similar to a landing page.

After a subscriber selects the one-page template, they can customize it to add elements such as products and scheduling tools.

If a user feels that the one-page template isn’t the best fit for their business, they can create a template from scratch.

Squarespace doesn’t have

Although subscribers can create landing pages on both platforms, we found that Kajabi’s builder had more features and tools; therefore, Kajabi would be our preferred platform for making them.


Squarespace does not have a native funnel builder, but Kajabi does.

Kajabi’s funnel feature lets users create flows, which guide customers from the initial awareness stage through to the sale.

The funnel tools include a visual builder, frameworks, and templates.

The platform has pre-designed flows for product launches, lead generation, and webinars – therefore, it hands down wins this comparison.



Kajabi has a range of templates inside the platform, primarily focused on showcasing and selling digital products.

After a subscriber selects a template, they can customize and edit it using the drag-and-drop editor.

The platform’s templates are available for websites, landing pages, funnels, and emails.


SquareSpace has dozens of website templates for online creators to pick from.

Subscribers can sort the template by type and topic (niche), such as:

  • Type
    • Online store
    • Portfolio
    • Memberships
    • Blog
    • Scheduling
    • One page
  • Topic
    • Local businesses
    • Events
    • Real estate and properties
    • Community and non-profits
    • Professional services
    • Photography

The range of Squarespace templates makes creating an online presence for any business incredibly easy.

We would say that Squarespace has better website templates; however, for other elements, Kajabi does.


Digital Products: Kajabi vs Squarespace

Courses and Membership Sites

As with all Squarespace products, users create the course and membership site within its website builder.

After selecting the membership site section, subscribers can start adding content. The types of content the platform supports include:

  • Blog posts
  • Events
  • Videos

As users select the membership site section before creating a course, these two features are almost indistinguishable.

Courses and Membership Sites

After you’ve selected to upload the video course, you have a couple of course templates to pick from.

Then, you can begin uploading and organizing the content on Squarespace.


In addition to the great-looking design, users can take advantage of the following tools when creating membership sites:

  • Shared event calendar
  • Email updates
  • Group workshops
  • Paid newsletters

Another thing to note is that membership and course access can be sold in two ways: one-time payment and recurring subscription. Moreover, subscriptions can be billed monthly or annually.

Paid newsletters

Kajabi has a fantastic course builder that is easy to use and has dozens of tools for creating them, which include:

  • Supported media types
    • Video
    • Audio
    • Written
    • Digital downloadables
  • Gamification
    • Quizzes
    • Surveys
  • Membership area
  • Course completion certificates
  • Drip content and scheduling

Kajabi also lets users integrate and deliver their products within a membership site design.

Platform users can put their courses, podcasts, and coaching products behind a paywall for members to access exclusively.

Kajabi also provides website templates for membership sites, which can be customized and changed depending on the brand and products sold.

website templates

After testing both platforms, we can confidently say that Kajabi has the more powerful course and membership site builder.

Because the builder is a separate feature, the platform supports more content types and has additional tools.

Coaching, Podcasts, and Communities

In addition to courses and membership sites, Kajabi supports coaching, podcasts, and communities.

Creators of these products can charge a one-time fee or a recurring subscription to customers.

Kajabi has a complete coaching product that lets users design and sell programs. These can be stand-alone programs or as part of another digital product, such as a course.

The platform lets you create custom packages for each client, share digital downloadables, and schedule and host live coaching sessions.

Coaching, Podcasts, and Communities

Another product that Kajabi supports is podcasts.

Not only can they be hosted on the platform, but subscribers can also use Kajabi to distribute the content. 

This is because the platform enables users to upload their podcasts once and then push them to be live on all the major podcasting platforms.

In addition, Kajabi subscribers can use their podcast in multiple ways, which include as an upsell to existing products, a free lead magnet, or charge for access.

Kajabi supports is podcasts

The final digital product that Kajabi lets users create is communities, which enables subscribers to create engaging places for their members to discuss topics and learn.

The platform’s range of community features includes:

  • Live rooms and meetups
  • Moderator positions
  • Challenges
  • Leaderboards
  • Circles

Community access can be given for free, included in a product bundle, or charged on a subscription basis.


The fact that Kajabi has a more advanced course and membership site builder than Squarespace and supports several other digital products makes the platform the clear winner.

Physical Products: Kajabi vs Squarespace

Kajabi does not have a native physical product tool or e-commerce store.

However, users can integrate physical products into their websites by using Shopify. 

The way that it works is that subscribers can add a buy button to their website, funnel, or landing page.

An alternative solution for selling digital products is using Zapier to connect to another third-party e-commerce platform.

Physical Products: Kajabi vs Squarespace

Squarespace has a complete e-commerce and physical product solution for subscribers to utilize.

The platform’s range of features and tools for physical products includes:

  • E-Commerce templates
  • Inventory management 
  • Rich product displays
  • Limited availability labels
  • Product catalog
  • Mobile optimized

These features make it possible to create great-looking and high-converting e-commerce stores for all physical product businesses.

Mobile optimized

To summarize our experience of trying to sell physical products on both Kajabi and Squarespace, we found Squarespace to be the better e-commerce solution.

Marketing Features: Kajabi vs Squarespace

Email and SMS

Kajabi has a native email feature that contains automation, flow, and broadcast tools.

The platform also provides users with a range of flows for marketing and notifications for completed purchases.

Like all Kajabi products, the platform uses a drag-and-drop builder allowing subscribers to change specific elements and add and edit each section.

Email and SMS

Squarespace also has a native email builder, which lets users create templates, mailing lists, and flows.

The platform has a drag-and-drop editor as well as premade campaigns.

Some premade campaign examples include:

  • New subscriber welcomes
  • Say thanks to customers
  • Welcome campaigns
  • Subscriber rewards
Subscriber rewards

Although the two platforms have the same stated features, we found that Kajabi’s email editor was easier to use and had more customization options; therefore, we rank it as better than Squarespace’s.

List Segmentation

Kajabi lets users sort their contacts and segment each audience by action, product purchased, and activity.

This means that audiences can personalize the content of each email and make it more relevant to the contact.

Once a segment has been made, it can be used in email automation flows, broadcasts, and newsletters.

List Segmentation

Squarespace also lets users segment and tag their audience and send emails based on them.

The ways Squarespace users can organize their customer lists include:

  • Tags
  • Date subscribed
  • Amount spent
  • Number of orders
  • Order date
  • Length of time being a customer
  • Membership details
  • Total donated
  • Number of donations
  • Last donation date
  • Length of time being a donor

After selecting your preferred filters, Squarespace will generate a list of customers that you can then send emails to.

Length of time being a donor

Overall, we would say that Kajabi has the more advanced segmentation features and would rate it better than Squarespace.


The primary native automation tools on Squarespace are for its email marketing and enrollment.

After a Squarespace subscriber has enabled membership access on their site, the platform will automatically create a customer account after they’ve purchased.

The platform has very few automation features for subscribers to use.


On the other hand, Kajabi has many automation tools for subscribers.

The platform’s automation tool uses ‘if’ and ‘when’ logic, which are triggers and actions that can connect many Kajabi elements.

One example of how a subscriber can use this is to send an email with their quiz results directly to their email after they’ve completed an in-course quiz.

Kajabi elements

As Kajabi is an all-in-one platform, it requires advanced automation tools that can connect all of its different features and tools. For that reason, we would say that Kajabi has the better automation tools.

Integrations: Kajabi vs Squarespace

Kajabi supports a range of third-party platforms with its native integration tool; these platforms include:

  • Aweber
  • ActiveCampaign
  • Drip
  • ConvertKit
  • MailChimp
  • Typeform
  • Zapier
  • CloudFlare
  • Stripe
  • PayPal
  • Google Tag Manager
  • Segment
  • Google Analytics
  • Meta Pixel

It should be noted that since Kajabi is an all-in-one platform, users don’t necessarily need third-party platforms to sell products – this is likely the reason that Kajabi’s list of native integrations is not that large.

However, as the platform supports Zapier integration, subscribers can connect to thousands of other platforms.

Meta Pixel

Squarespace has a wide variety of native integrations that cover blocks, blogging, commerce, social accounts, domain and email, forms, images, marketing, online ordering, and video. 

Some popular third-party integration examples:

  • OpenTable
  • Apple News
  • Apple Pay
  • Stripe
  • PayPal
  • Square
  • USPS
  • UPS
  • Zapier
  • DropBox
  • Meta Pixel

Like Kajabi, Squarespace also supports Zapier, meaning subscribers can connect Squarespace to a wide range of third-party platforms.


We would say that Squarespace is the better platform when comparing integrations; this is because it supports a wider range of platforms as well as Zapier.

Reporting and Analytics: Kajabi vs Squarespace

Kajabi has a wide range of reporting and analytics tools that make tracking essential data points easy.

Some of the specific analytics subscribers can view are:

  • Net revenue
  • Subscription metrics
  • Opt-ins
  • Page views
  • Product progress
  • Offers sold
  • Affiliate reports

The data accessible to users covers all business assets as well as student interaction with their digital products.

This includes key course metrics such as watch time, plays, play rates, and engagement. By utilizing this data, owners can change and improve their content.

Squarespace also has analytics and reporting tools, including traffic, sales, and engagement. 

Because Squarespace supports the same physical products, they also have reporting that covers the abandoned cart and conversion rates.

In our testing, the platform’s course and product engagement reports lacked the depth available on Kajabi.

Squarespace also has analytics

As the platform’s reporting and analytics are less extensive than Kajabi’s, it comes in second place for this feature comparison.

Support and Migration: Kajabi vs Squarespace

Neither Kajabi and Squarespace advertise or offer one-on-one migration; instead, they have produced a series of tutorials and step-by-step guides for customers to follow.

The primary difference between the platforms is that Squarespace advertises their Squarespace Experts, who can be hired to help with the migration process. 

Users of both platforms can also get help by contacting them via email, chat, and social media.

Given that they have similar help and migration features, we would rank the two companies as even.

Support and Migration

Affordability: Kajabi vs Squarespace

Kajabi has three subscription plans:

  • The Basic plan – $149 per month
  • The Growth plan – $199 per month
  • The Pro plan – $399 per month

All three plans let users create, host, and deliver digital products on the platform. 

The primary differences between the subscriptions are the number of products, funnels, and active customers subscribers can have.

In contrast, Squarespace has four subscription plans, which range in price between $23-$63 per month.

Although selling digital products such as courses is a core feature, users must opt for the Commerce plan to sell subscriptions on Squarespace.

receive a 30% discount

Therefore, regarding affordability, Squarespace is the better option as its entry-level plan is over $80 cheaper per month.

Bottom Line

Kajabi is the best solution for businesses that sell digital products, as it has a comprehensive product creation tool, provides hosting, and seamless delivery.

In addition, Kajabi also has a suite of marketing tools and builders to create a website, landing pages, and funnels.

However, Squarespace is a great alternative platform for a broader range of businesses, which require tools such as scheduling, e-commerce solutions, and a web presence.

Moreover, due to Squarespace’s reasonable price and versatile website builder, it can be used by customers who require a web presence but don’t require a checkout feature, such as a restaurant, gym, photographer, or personal brand.

Therefore, the platform businesses should pick ultimately depends on the primary goal of their online site and the type of products they sell, as both offer great solutions.

Frequently Asked Questions

Kajabi and Squarespace have similar features, including a website, course and membership builders, email marketing, automation, and landing pages. However, Squarespace also has an e-commerce store feature, but Kajabi does not.

If you’re looking to sell digital products, Kajabi exclusively is better; however, if you want a comprehensive website builder that enables you to sell physical products or services, Squarespace is recommended.

Yes, Squarespace is considerably cheaper than Kajabi. The platform’s subscription prices range between $23-$65 per month, whereas Kajabi’s are between $149 and $399 per month.

Kajabi is great for businesses that sell courses, community access, podcasts, membership sites, and coaching. Squarespace is brilliant for those who want a website that sells physical products, require scheduling, and want a basic course and membership site solution.

Both platforms have excellent user experience, as they both have drag-and-drop website builders, simple layouts, and show pop-ups and prompts when creating products. Therefore, we rank Kajabi and Squarespace evenly when comparing their ease of use.

Kajabi offer users a free 30-day trial to test the platform out. Squarespace offers a 14-day free trial. However, once that’s finished, users must select a paid plan, as neither platform has a free subscription plan.


About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent Kajabi Affiliate, not an employee. I receive referral payments from Kajabi. The opinions expressed here are my own and are not official statements of Kajabi.

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