Kajabi provides you with all the tools to fully optimize any pages you create on the platform. Using the Kajabi blogging feature will further enhance your site’s SEO.
For SEO to be fully effective, you must also develop an SEO strategy to find relevant keywords, metadata, headings, and more.
- Kajabi lets you add the page title and metadata for each web page you create
- Effective SEO can be achieved by ensuring your Kajabi pages are mobile friendly
- Use the Kajabi blogging feature to enhance your SEO and create internal links
Which Kajabi Pages Can Be SEO Optimized?
Kajabi On-Page SEO
Let’s start with “On-page” SEO. Essentially, this refers to any SEO that is added to the web page itself.
The key point to remember here is that on-page SEO is vital because it is what will get you found on search page results. So the better your on-page SEO, the higher you will rank when someone performs a search. And the worse it is, the more your page will get buried deep under better-optimized results.
You can do several things in Kajabi to get your on-page SEO on-point, so let’s explore them in detail.
Determine the Primary Keyword
First, you must decide what the primary keyword or keyphrase should be for the page in question.
For example, if you optimize a blog article, the primary keyword should fully align with the article topic. So, if you have a blog page about how to improve writing skills, the primary key phrase could be something like “improving writing skills.” Or, a funnel landing page for selling a course about sales skills may have the key phrase “best sales skills course.”
The key point here is that each web page you create should focus specifically on one primary keyword or phrase and must be 100% relevant to the page’s content.
How exactly do you find appropriate keywords and phrases? Well, you can take advantage of the many tools and strategies available to help you identify keywords. We recommend researching available resources to find what works best for you.
Optimize Page Title and Meta Description
The page title and description are what’s known as “metadata,” and it’s what search engines use to find your page and decide if it’s relevant enough to display in search results pages.
The page title is what appears as a clickable heading for each search result. Each of your page titles must contain the primary keyword or phrase and be no more than 60 characters long.
This is because Google only displays this number of characters on its results pages. If you have a longer title, some of it will be cut off and may not make sense to the reader. The danger here is that the reader will click on a different title where the description is clear.
The page description is another important aspect of SEO and appears as a brief overview under the page title that tells the reader what the page is about.
The description should be unique to each page and be relevant to the page title and the page’s content. Include the primary keyword or phrase and keep the length at 160 characters or less.
How to Add Metadata to Kajabi Website and Landing Pages
Kajabi makes it easy to add metadata to your pages. Here’s how to get it done.
Step 1: From the Kajabi dashboard, click ” Website ” and “Pages” from the left-hand menu. Then find the page you wish to edit and click the three dots located to the right of the page information.
Step 2: Select “Edit Details” from the menu that appears.
Step 3: Now, you will see text boxes where you can add your page title and page description. Remember:
- Keep titles 60 characters or less
- Keep page description 160 characters or less
- Use your primary keyword or phrase in both
Step 4: Once you are done completing the title and description, hit “Save,” located at the bottom right of the page. Repeat the whole process for the rest of your Kajabi pages.
Step 5: The same process applies to landing pages. To edit a landing page, click on “Landing” in the “Pages” tab and select to edit it.
How to Add Metadata to a Kajabi Blog Page
Step 1: From the Kajabi dashboard, Select Website, then Blog from the right-hand menu.
Immediately, you will be asked to input the page title and description for the main blog page. Once you have added this, hit Save.
Step 2: Next, you will be invited to create a new blog post, so click on the button to get started. Note that there is a Settings button in the top-left corner. If you click this, you can edit the blog’s title and description as needed.
Step 3: After you click to create a new blog post, you will be taken to a page where you can write the blog. If you scroll to the bottom of the page, you will see the SEO section where you can input the title and description, plus edit the URL. When you’re done, hit Save.
Step 4: If you need to go back and edit the title and description (or anything else in the blog post), click on Blog, find the blog post you wish to edit, and click the pencil icon to the right of the description. The editing page will open, and you can adjust the text. Don’t forget to save any changes before you exit the page.
How to Add Metadata to a Kajabi Sales Funnel
Step 1: From the dashboard, click on Marketing then Funnels. Either click to create a new one or select an existing one from the list.
Step 2: On the next page, you will see the funnel workflow and thumbnails of each web page. Click on the three dots to the right of a page thumbnail and click Edit.
Step 3: On the page that opens, you can now edit the metadata. One important thing to ensure is that the “Show page in search results” switch is toggled on. You can also add an image here if you like. This is helpful when your funnel is shared across social media as it displays the image you selected. Finally, hit Save, and you’re done.
Optimize Page Headings
The next thing you can do to improve your SEO is to correctly format the page headings. The main heading of the page should be in H1 format, and any subheadings should be categorized as H2, H3, and H4 as appropriate.
Dividing your text up in this manner allows search engines to further understand the relevance of the article in relation to the search term. Plus, it breaks the information down for the reader to provide a better on-page experience.
How to Optimize Page Headings in Kajabi
In Kajabi, you can adjust the headings by clicking on the Formats section in the editing menu of your text block.
Remember, you must have only one H1 heading on each page and then include as many H2, H3, etc. headings that make sense for the text in question.
Step 1: While in the page editing tool, click on the text you wish to optimize. The editing menu will open up on the left-hand side of the screen. Here you will notice a dropdown box titled Formats.
Step 2: When you click on Formats, a range of options opens up. Select Headings, and the menu will open. Now all you need to do is select the correct heading size, and the job is done.
Repeat these steps for all headings that you have on the page. Note that you can go up to H6, but it is not recommended to do this. Go only as far as H3 or H4. If you find that you need H5 or H6, then it is time to revisit your headings and restructure them more efficiently.
Additionally, do not use headings as a means to make body text stand out. Instead, adjust the font size and bold any text you want to highlight.
Optimize for Fast-Loading Speeds
Google and other search engines reward pages that have fast loading speeds. If your page takes an age to appear on screen, you can be sure that Google will push it much further down the list of search results in favor of faster and better-optimized pages.
You don’t have a great deal of speed optimization options for Kajabi web pages. However, there are a number of measures you can take to ensure your page loads as fast as possible:
- Use lower-resolution images; each image should be in JPG format and no larger than 500 KB.
- Limit the number of animations and interactions you place on the page.
- Videos are notorious for slowing down loading speeds, so use them sparingly and don’t place multiple videos on a single page.
Create Mobile-Friendly Content
Mobile searches account for more than half the searches made on Google. Therefore, your web page will show up higher in search results if it has been formatted to be mobile-friendly.
All Kajabi website and landing page themes are mobile responsive and ensure your content is readable, usable, and fast-loading.
While editing a web page in Kajabi, you can toggle between desktop and mobile views so that you can see if your design is working for mobile devices.
Additionally, the platform provides mobile layout settings, which allow you to tweak and fine-tune the on-page content for the best mobile experience.
Create Internal Links
Interlinking your Kajabi pages is very important because it allows search engines to understand the structure and hierarchy of your website. The more you link pages to each other, the more authority you give them, and it enables search engines to better determine the page relevance for search queries.
For example, your home page could include hyperlinks to your product pages, or if you have a blog, each article can link back to your contact page or offers.
This job is made ultra-simple in the Kajabi page editing tool. Select the text or section that you want to add a link to and select Call to Action. Here, you can decide what clicking on the section will do.
You can either choose to send the user to a different page on the website or a different section on the same page (useful for one-page scrolling websites).
If you prefer, you can embed links the traditional way by highlighting text and adding a hyperlink address.
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Kajabi Off-Page SEO
“Off-page SEO” refers to SEO strategies that take place elsewhere on the internet and not on your Kajabi web pages.
There are a couple of strategies to employ here to build up your off-page SEO.
Submit Your Kajabi Sitemap to Google
A website sitemap allows search engines to discover the URLs included on your site and display them appropriately in search results. So, you can improve your site’s SEO by submitting its sitemap to Google Search Console.
Kajabi includes all published pages – including landing pages – within each site’s sitemap.
To grab the link for your sitemap, enter the website URL into a web browser and add /sitemap.xml. Then press enter, and your sitemap will be displayed.
Backlinks are links from other websites that lead to the content on your Kajabi web pages. These are important because it provides social proof to search engines that your content is being read, shared, and referenced.
The more backlinks your Kajabi page has, the more authority it gains and the higher it’ll rank in search results.
Kajabi does not provide any tools for gaining backlinks, although you can reach out to the Kajabi community for tips and advice here. Typical methods to gather backlinks include sharing content on social media, collaborating with other websites and individuals, or participating in backlink-sharing groups.
Why Is a Blog Important for Kajabi SEO?
A blog is important for Kajabi SEO because it helps you build more pages for your website and increases the chances of your website being found in search engine results.
The important thing to consider when adding a blog is to write articles that provide relevant, worthwhile, and valuable information for the reader. This helps establish you as an authority in your niche which builds trust and credibility.
Blogs are also great for creating internal links throughout your site, as you can add multiple links throughout each article.
Each blog article should focus on a primary keyword or phrase and not be too brief. Articles should range from 750 words upwards in length.
Kajabi has a full blogging feature that you can add to any of your Kajabi web pages and includes the following tools to help you get each blog page optimized:
- Add the page title and description metadata.
- Customize the blog post’s backend URL address.
- Add a thumbnail image for the article.
Kajabi Integrations for SEO
To help you with your SEO strategy, Kajabi directly integrates with a number of tools designed to provide you with valuable insights, such as search data, analytics, and keyword identification:
- Google Analytics: Get live search data and find keywords to track.
- Google Tag Manager: Gain insight into the activity on your website, add tags, and test out any SEO modifications.
- Meta Pixel: Gain insights and data for better keyword targeting.
- Use Zapier With Kajabi for Other SEO Tools.
These tools are useful if you are new to SEO and don’t understand what words and data to add to your Kajabi pages.
Ultimately, SEO is ever-evolving, so you should revisit the SEO on your Kajabi pages at regular intervals to see if it can be improved.
Frequently Asked Questions
Kajabi is good for SEO as it provides you with the necessary features to fully optimize all your Kajabi web pages. However, for SEO to be effective on Kajabi pages, you must use relevant keywords, data, and headings.
WordPress sites carry more SEO authority as Google recognizes them as reliable and trustworthy. However, Kajabi is also a trusted source, and as long as you take the time to optimize your Kajabi pages, you will find the SEO effective.
Kajabi web pages are fast loading if you don’t overload them with elements that slow pages down. Therefore, use low-resolution images and limit the number of animations, interactions, and videos you place on each page.
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