Complete Guide to Kajabi SEO

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Kajabi provides you with all the tools to fully optimize any pages you create on the platform.

Using the Kajabi blogging feature will further enhance your site’s SEO.

For SEO to be fully effective, you must also develop an SEO strategy to find relevant keywords, metadata, headings, and more.

Key Takeaways:

  • Kajabi lets you add the page title and metadata for each web page you create
  • Effective SEO can be achieved by ensuring your Kajabi pages are mobile friendly
  • Use the Kajabi blogging feature to enhance your SEO and create internal links

Which Kajabi Pages Can Be SEO Optimized?

Which Kajabi Pages Can Be SEO Optimized

Kajabi is a versatile platform that lets you create a variety of web pages for different needs:

Each of these pages can be SEO optimized by plugging in keywords and taking the time to add metadata, interlinks, proper headings, and more.

Kajabi On-Page SEO

Let’s start with “on-page” SEO. 

Essentially, this refers to any SEO that is added to the web page itself. 

The key point to remember here is that on-page SEO is vital because it is what will get you found on search page results. 

So the better your on-page SEO, the higher you will rank when someone performs a search. 

And the worse it is, the more your page will get buried deep under better-optimized results.

You can do several things in Kajabi to get your on-page SEO on-point, so let’s explore them in detail.

Determine the Primary Keyword

Determine the Primary Keyword

First, you must decide what the primary keyword or keyphrase should be for the page in question. 

For example, if you optimize a blog article, the primary keyword should fully align with the article topic. 

So, if you have a blog page about how to improve writing skills, the primary key phrase could be something like “improving writing skills.” 

Or, a funnel landing page for selling a course about sales skills may have the key phrase “best sales skills course.”

The key point here is that each web page you create should focus specifically on one primary keyword or phrase and must be 100% relevant to the page’s content.

How exactly do you find appropriate keywords and phrases? 

Well, you can take advantage of the many tools and strategies available to help you identify keywords. 

We recommend researching available resources to find what works best for you.

Optimize Page Title and Meta Description

The page title and description are what’s known as “metadata,” and it’s what search engines use to find your page and decide if it’s relevant enough to display in search results pages.

Optimize Page Title and Meta Description

The page title is what appears as a clickable heading for each search result. 

Each of your page titles must contain the primary keyword or phrase and be no more than 60 characters long. 

This is because Google only displays this number of characters on its results pages. If you have a longer title, some of it will be cut off and may not make sense to the reader. 

The danger here is that the reader will click on a different title where the description is clear.

Kajabi On-Page SEO

The page description is another important aspect of SEO and appears as a brief overview under the page title that tells the reader what the page is about.

The description should be unique to each page and be relevant to the page title and the page’s content. 

Include the primary keyword or phrase and keep the length at 160 characters or less.

important aspect of SEO

How to Add Metadata to Kajabi Website and Landing Pages

How to Add Metadata to Kajabi Website and Landing Pages

Kajabi makes it easy to add metadata to your pages. Here’s how to get it done.

Step 1: From the Kajabi dashboard, click “Website” and “Pages” from the left-hand menu. 

Then find the page you wish to edit and click the three dots located to the right of the page information.

Kajabi dashboard

Step 2: Select “Edit Details” from the menu that appears.

Edit Details

Step 3: Now, you will see text boxes where you can add your page title and page description. 


  • Keep titles 60 characters or less
  • Keep page description 160 characters or less
  • Use your primary keyword or phrase in both

Step 4: Once you are done completing the title and description, hit “Save,” located at the bottom right of the page. 

Repeat the whole process for the rest of your Kajabi pages.

Repeat the whole process

Step 5: The same process applies to landing pages. To edit a landing page, click on “Landing” in the “Pages” tab and select to edit it.

How to Add Metadata to a Kajabi Blog Page

How to Add Metadata to a Kajabi Blog Page

Step 1: From the Kajabi dashboard, Select Website, then Blog from the right-hand menu.

Immediately, you will be asked to input the page title and description for the main blog page. Once you have added this, hit Save.

Select Website

Step 2: Next, you will be invited to create a new blog post, so click on the button to get started. 

Note that there is a Settings button in the top-left corner. If you click this, you can edit the blog’s title and description as needed.

Settings button

Step 3: After you click to create a new blog post, you will be taken to a page where you can write the blog. 

If you scroll to the bottom of the page, you will see the SEO section where you can input the title and description, plus edit the URL. 

When you’re done, hit Save.

hit Save

Step 4: If you need to go back and edit the title and description (or anything else in the blog post), click on Blog, find the blog post you wish to edit, and click the pencil icon to the right of the description. 

The editing page will open, and you can adjust the text. 

Don’t forget to save any changes before you exit the page.

How to Add Metadata to a Kajabi Sales Funnel

How to Add Metadata to a Kajabi Sales Funnel

Step 1: From the dashboard, click on Marketing then Funnels. 

Either click to create a new one or select an existing one from the list.

Marketing then Funnels

Step 2: On the next page, you will see the funnel workflow and thumbnails of each web page. 

Click on the three dots to the right of a page thumbnail and click Edit.

click Edit

Step 3: On the page that opens, you can now edit the metadata. 

One important thing to ensure is that the “Show page in search results” switch is toggled on. 

You can also add an image here if you like. 

This is helpful when your funnel is shared across social media as it displays the image you selected. 

Finally, hit Save, and you’re done.

Optimize Page Headings

Optimize Page Headings

The next thing you can do to improve your SEO is to correctly format the page headings. 

The main heading of the page should be in H1 format, and any subheadings should be categorized as H2, H3, and H4 as appropriate.

Dividing your text up in this manner allows search engines to further understand the relevance of the article in relation to the search term. 

Plus, it breaks the information down for the reader to provide a better on-page experience.

Dividing your text up

How to Optimize Page Headings in Kajabi

In Kajabi, you can adjust the headings by clicking on the Formats section in the editing menu of your text block. 

Remember, you must have only one H1 heading on each page and then include as many H2, H3, etc. headings that make sense for the text in question.

How to Optimize Page Headings in Kajabi

Step 1: While in the page editing tool, click on the text you wish to optimize. The editing menu will open up on the left-hand side of the screen. 

Here you will notice a dropdown box titled Formats.


Step 2: When you click on Formats, a range of options opens up. Select Headings, and the menu will open. 

Now all you need to do is select the correct heading size, and the job is done.

Repeat these steps for all headings that you have on the page. 

Note that you can go up to H6, but it is not recommended to do this. 

Go only as far as H3 or H4. If you find that you need H5 or H6, then it is time to revisit your headings and restructure them more efficiently.

Additionally, do not use headings as a means to make body text stand out. Instead, adjust the font size and bold any text you want to highlight.

Optimize for Fast-Loading Speeds

Optimize for Fast-Loading Speeds

Google and other search engines reward pages that have fast loading speeds. 

If your page takes an age to appear on screen, you can be sure that Google will push it much further down the list of search results in favor of faster and better-optimized pages.

You don’t have a great deal of speed optimization options for Kajabi web pages. 

However, there are a number of measures you can take to ensure your page loads as fast as possible:

  • Use lower-resolution images; each image should be in JPG format and no larger than 500 KB.
  • Limit the number of animations and interactions you place on the page.
  • Videos are notorious for slowing down loading speeds, so use them sparingly and don’t place multiple videos on a single page.

Create Mobile-Friendly Content

Create Mobile-Friendly Content

Mobile searches account for more than half the searches made on Google.

Therefore, your web page will show up higher in search results if it has been formatted to be mobile-friendly.

All Kajabi website and landing page themes are mobile responsive and ensure your content is readable, usable, and fast-loading.

While editing a web page in Kajabi, you can toggle between desktop and mobile views so that you can see if your design is working for mobile devices. 

Additionally, the platform provides mobile layout settings, which allow you to tweak and fine-tune the on-page content for the best mobile experience.

Create Internal Links

Create Internal Links

Interlinking your Kajabi pages is very important because it allows search engines to understand the structure and hierarchy of your website. 

The more you link pages to each other, the more authority you give them, and it enables search engines to better determine the page relevance for search queries.

For example, your home page could include hyperlinks to your product pages, or if you have a blog, each article can link back to your contact page or offers.

This job is made ultra-simple in the Kajabi page editing tool. 

Select the text or section that you want to add a link to and select Call to Action. 

Here, you can decide what clicking on the section will do.

You can either choose to send the user to a different page on the website or a different section on the same page (useful for one-page scrolling websites).

If you prefer, you can embed links the traditional way by highlighting text and adding a hyperlink address.

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Kajabi Off-Page SEO

“Off-page SEO” refers to SEO strategies that take place elsewhere on the internet and not on your Kajabi web pages.

There are a couple of strategies to employ here to build up your off-page SEO.

Submit Your Kajabi Sitemap to Google

Submit Your Kajabi Sitemap to Google

A website sitemap allows search engines to discover the URLs included on your site and display them appropriately in search results. 

So, you can improve your site’s SEO by submitting its sitemap to Google Search Console.

Kajabi includes all published pages – including landing pages – within each site’s sitemap.

To grab the link for your sitemap, enter the website URL into a web browser and add /sitemap.xml. Then press enter, and your sitemap will be displayed.

Gather Backlinks

Backlinks are links from other websites that lead to the content on your Kajabi web pages. 

These are important because it provides social proof to search engines that your content is being read, shared, and referenced. 

The more backlinks your Kajabi page has, the more authority it gains and the higher it’ll rank in search results.

Kajabi does not provide any tools for gaining backlinks, although you can reach out to the Kajabi community for tips and advice here. 

Typical methods to gather backlinks include sharing content on social media, collaborating with other websites and individuals, or participating in backlink-sharing groups.

Why Is a Blog Important for Kajabi SEO?

Why Is a Blog Important for Kajabi SEO?

A blog is important for Kajabi SEO because it helps you build more pages for your website and increases the chances of your website being found in search engine results.

The important thing to consider when adding a blog is to write articles that provide relevant, worthwhile, and valuable information for the reader. 

This helps establish you as an authority in your niche which builds trust and credibility.

Blogs are also great for creating internal links throughout your site, as you can add multiple links throughout each article.

Each blog article should focus on a primary keyword or phrase and not be too brief. Articles should range from 750 words upwards in length.

Kajabi has a full blogging feature that you can add to any of your Kajabi web pages and includes the following tools to help you get each blog page optimized:

  • Add the page title and description metadata.
  • Customize the blog post’s backend URL address.
  • Add a thumbnail image for the article.

Kajabi Integrations for SEO

Kajabi Integrations for SEO

To help you with your SEO strategy, Kajabi directly integrates with a number of tools designed to provide you with valuable insights, such as search data, analytics, and keyword identification: 

  • Google Analytics: Get live search data and find keywords to track.
  • Google Tag Manager: Gain insight into the activity on your website, add tags, and test out any SEO modifications.
  • Meta Pixel: Gain insights and data for better keyword targeting.
  • Use Zapier With Kajabi for Other SEO Tools.

These tools are useful if you are new to SEO and don’t understand what words and data to add to your Kajabi pages. 

Ultimately, SEO is ever-evolving, so you should revisit the SEO on your Kajabi pages at regular intervals to see if it can be improved. 

Frequently Asked Questions

Kajabi is good for SEO as it provides you with the necessary features to fully optimize all your Kajabi web pages. However, for SEO to be effective on Kajabi pages, you must use relevant keywords, data, and headings.

WordPress sites carry more SEO authority as Google recognizes them as reliable and trustworthy. However, Kajabi is also a trusted source, and as long as you take the time to optimize your Kajabi pages, you will find the SEO effective.

Kajabi web pages are fast loading if you don’t overload them with elements that slow pages down. Therefore, use low-resolution images and limit the number of animations, interactions, and videos you place on each page.


About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent Kajabi Affiliate, not an employee. I receive referral payments from Kajabi. The opinions expressed here are my own and are not official statements of Kajabi.

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