Kajabi vs Systeme.io: In-Depth Comparison

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Systeme.io users enjoy access to larger numbers of funnels, products, and active customers across its product plans, but Kajabi subscribers will have a much smoother, user-friendly experience, with better customer support. 


Key Takeaways:

  • If you’re just starting out and want to spend as little as possible, Systeme.io is perfect. With its low subscription prices and even a free plan that doesn’t disappoint.
  • If you are looking for a more polished experience, with better support, Kajabi is the best choice.

Kajabi vs Systeme.io: At a Glance

To make things easy, we’ve created the side-by-side comparison table below, so you can compare the differences between the two platforms at a glance.

🥇 Overall Rank#1#7
⭐ Customer Rating4.6/54.9/5
💵 Starting PriceStarts at $149/monthStarts at $0/month
🔥 Discounts20% annual discount30% annual discount
💸 No Transaction Fees✅ 0% transaction fees✅ 0% transaction fees
💡Demo❌ Unavailable
📱 Mobile App✅ iOS & Android❌ Unavailable
👩‍🏫 Create Courses✅ Fully Supported✅ Fully Supported
🧑‍🏫 Create Coaching Sessions✅ Fully Supported✅ Partially Supported
👨‍🏫 Create Memberships & Communities✅ Fully Supported✅ Fully Supported
🎤 Create Podcasts✅ Fully supported❌ Not Supported
📹 Create Webinars✅ Fully Supported (live and evergreen)✅ Partially Supported (evergreen only)
✉️ Create Email Marketing Campaigns✅ Available (built-in functionality)✅ Available (built-in functionality)

As you can see, both platforms are very similar in their functionality, with Kajabi appearing to be slightly better equipped than Systeme.io

After researching both platforms’ paid plans thoroughly, I think your choice will boil down to how much you’re willing to pay and the level of support you require. 

Continue reading for a breakdown of the differences in features and functionality and how it might affect you.

If you’re in a hurry and just an answer, pick Systeme.io if you’re just starting out. If you have an established business, choose Kajabi.

Make sure you take advantage of our exclusive deals we have with both of these platforms.

Kajabi vs Systeme.io: Plans & Pricing

Starting PriceStarts at $149/monthStarts at $0/month
0% Transaction Fees✅ Yes✅ Yes
Discount✅ 20% annual discount✅ 30% annual discount
Free Plan Available❌ No✅ Yes
Free Trial Available✅ 30-Days✅ 30-Days
Money-Back Guarantee✅ Yes, 30-Days❌ No, unavailable

The monthly cost of a plan, and understanding what’s included with it, is likely to be important in your choice of platform. 

With that in mind, Systeme.io is the only one to provide a free plan option, and it’s not a bad choice either. 

Amongst other things, you’ll get an unlimited customer count, up to 3 sales funnels, and a maximum of 2000 email subscribers. 

That’s not bad for completely free!

So, if you’re looking to pay the absolute minimum ($0) to get started, Systeme.io is easily the best option for you. 

The rest of this comparison will look at the differences between the paid tiers of each service and compare what each has to offer to the user.

Monthly Pricing Comparison

Starter Plan$149/month (Basic)$27/month (Startup)
Middle Plan$199/month (Growth)$47/month (Webinar)
Higher Plan$399/month (Pro)$97/month (Unlimited)

First, let’s get the obvious out of the way. Kajabi is more expensive than Systeme.io

Not by a small amount either. As the table above shows, Kajabi is considerably more expensive across the board. 

I’m sure many of you will have already noticed that Kajabi’s entry-level option, its Basic plan, comes in at over $100/month more expensive than Systeme.io’s own entry-level choice, the Startup plan.

In fact, at $149/month, Kajabi Basic is over $50/month more expensive than Systeme.io’s top-level option.

With such a huge disparity in price, Systeme.io may seem like the winner already, however, Kajabi has a few tricks up its sleeves that make the price seem more reasonable once you understand what it is you’re paying for.

Annual Pricing Comparison

Starter Plan$119/month or $1,428/year providing a 20% discount$19/month or $228/year providing a 30% discount (Startup)
Middle Plan$159/month or $1,908/year providing a 20% discount$33/month or $396/year providing a 30% discount (Webinar)
Higher Plan$319/month or $3,828/year providing a 20% discount$69/month or $828/year providing a 30% discount (Unlimited)

Committing to one platform for longer than a month at a time will net you some very impressive savings from both providers.

Kajabi gives a 20% discount on all annual subscriptions, reducing the Basic plan from $149 to $119/month, saving you $360 annually.

Kajabi’s middle-tier plan (Growth) sees an annual saving of $480, and the top-tier plan (Pro) saves annual subscribers $960. 

Those are some big (and extremely welcome) savings!

Systeme.io also offers significant savings to subscribers of annual plans, with their entry tier plan (Startup) costing as little as $19/month, their middle tier (Webinar) reduced to $33/month, and the upper tier plan (Unlimited) costing $69/month. 

That’s a 30% discount on all monthly plans, making an already attractive price even better.

Kajabi Basic vs Systeme.io Startup

Kajabi BasicSysteme.io Startup
Monthly Price$149/month$27/month
Annual Price$1,428/year$228/year
Annual Discount20%30%
Transaction Fees0%0%
Funnels or Pipelines310
Landing PagesUnlimited10
Contacts (e.g. Email Subscribers)10,0005,000
Active Customers or Students1,000Unlimited
Admin Users1Unlimited (Assistant accounts)
Custom Domains & BrandingCustom domains available, but plan upgrade required to remove Kajabi brandingUp to 3 custom domains
Quizzes & Assignments✅ Available❌ Unavailable
Affiliate Program (Referrals)❌ Unavailable (requires plan upgrade)✅ Available
SupportEmail, and 6 AM – 5 PM PST chat support24/7 email support

Kajabi and Systeme.io’s lower-tier plans both start off similarly. 

Each gives subscribers an unlimited number of visits and 0% transaction fees, but that’s where the similarities end. 

Kajabi Basic users will find they have access to a larger maximum email subscriber count (10,000), and an unlimited number of landing pages. 

Kajabi’s Basic plan subscribers will also find they have access to a wider variety of support options, including access to Kajabi University with 100’s of videos and courses designed to help any novice start their online business. 

On the other side, Systeme.io Startup users will enjoy support for a larger number of products and funnels, an unlimited number of active customers, and up to 3 custom domain names.

Kajabi Growth vs Systeme.io Webinar

Kajabi GrowthSysteme.io Webinar
Monthly Price$199/month$47/month
Annual Price$1,908/year$396/year
Annual Discount20%30%
Transaction Fees0%0%
Funnels or Pipelines1550
Landing PagesUnlimited50
Contacts (e.g. Email Subscribers)25,00010,000
Active Customers or Students10,000Unlimited
Admin Users10Unlimited (Assistant accounts)
Custom Domains & BrandingCustom branding, custom domains supportedUp to 10 custom domains
Quizzes & Assignments✅ Available❌ Unavailable
Affiliate Program (Referrals)✅ Available✅ Available
SupportEmail, and 24/7 live chat support24/7 email support

The middle tier option of both services sees a boost in numbers across all the key metrics with Kajabi Growth users receiving an increased number of products and funnels they can create (up to 15 each), along with an improvement in the maximum number of subscribers (25,000). 

Systeme.io Webinar users get a boost too, with up to 50 products, funnels, and landing pages supported, 10 websites, unlimited assistant accounts, and an improved 10,000 maximum email subscriber count.

Kajabi Pro vs Systeme.io Unlimited

Kajabi ProSysteme.io Unlimited
Monthly Price$399/month$97/month
Annual Price$3,828/year$828/year
Annual Discount20%30%
Transaction Fees0%0%
Funnels or Pipelines100Unlimited
Landing PagesUnlimitedUnlimited
Contacts (e.g. Email Subscribers)100,000Unlimited
Active Customers or Students20,000Unlimited
Admin Users25Unlimited (Assistant account)
Custom Domains & BrandingCustom branding, custom domains supportedUnlimited
Quizzes & Assignments✅ Available❌ Unavailable
Affiliate Program (Referrals)✅ Available✅ Available
SupportEmail, and 24/7 live chat support24/7 email support

As might be expected, the two top-tier services take everything that makes up the entry and mid-tiered plans and then add to them.

Kajabi Pro increases the total number of products and funnels (to a maximum of 100), the total number of websites supported (3), contacts (100,000) and active members (20,000). 

Systeme.io Unlimited upgrades everything in the package to…unlimited. Unlimited websites, products, funnels, active customers, and email subscribers.

Everything the Systeme.io entry and mid-tier plans offer is there, but with all restrictions removed.

Transactional and Credit Card Fees 

Available payment methods and transaction fees can be two crucial factors in selecting an all-in-one solution for your online business. 

On this front both Kajabi and Systeme.io score extremely well, with both services providing subscribers with PayPal and Stripe payment integration and 0% transaction fees on all plans. 

Systeme.io gives access to further payment options with the ability to connect to MercadoPago, Razorpay, and Flutterwave (proprietary charges will apply). 


Kajabi gives subscribers of an annual plan a decent 20% discount over a monthly plan, saving you hundreds of dollars on whichever plan you decide to choose.

Kajabi holds additional promotional offers throughout the year so it can be tried for free for 14, 30, or sometimes even 90 days.

You can find more information on the latest Kajabi discounts here. 

Systeme.io subscribers already get a great price on their monthly subscription but will enjoy a massive 30% off when they upgrade to a yearly one. 

With a competitive price, a free plan, and a 30% annual subscription discount, it’s hard to see how Systeme.io could do much more, however, they occasionally offer a time-limited 40% discount on annual subscriptions.

Kajabi vs Systeme.io Verdict: Value for Money

On the surface, this is an easy win for Systeme.io. It matches, and surpasses, Kajabi on a number of key metrics. 

Plus, with the annual subscription of the Systeme.io Unlimited plan costing $600 less than Kajabi’s Basic plan, it’s hard to give Systeme.io anything but a runaway win in this category. 

That said, with Kajabi’s more expensive price comes a far more professional and polished experience, with improved menus, access to Kajabi University, and other superior customer support options unavailable to Systeme.io users. 

Kajabi vs Systeme.io: User Interface and Ease of Use

Beginner FriendlyYesYes
Technical Knowledge RequiredNoNo
Demo✅ Available✅ Available
Website Examples✅ Available✅ Available
Free Trial✅ 30-Days❌ Unavailable
Free Plan❌ Unavailable✅ Available
Money-Back Guarantee✅ 30-Days❌ Unavailable

An easy-to-use and well-designed user-interface can make the difference between wanting to use a piece of software and wishing you’d never opened it. 

In this section, we’ll take a look at how each platform packages and displays the tools they have to offer.

Dashboard Comparison

First up, Kajabi’s dashboard. 

It feels modern, and simple to use, with all the features you need most located neatly in the left menu pane.

Dashboard Comparison

Each menu option splits down into further subcategories and comes with simple-to-follow instructions detailing how to get started.

Dashboard Comparison

Systeme.io has a more traditional computer software appearance, placing its dashboard menu at the top of your screen.

Dashboard Comparison

With more options appearing as you dig through the menus.

Kajabi vs Systeme.io

All-in-all, both dashboards work in remarkably similar ways, however, their performance levels were very different during this review. 

Kajabi’s interface was quick and responsive, with each click working almost instantly. 

Systeme.io’s dashboard response time was slow and failed to complete tasks on a number of occasions. 

Maybe not enough to make it a complete deal breaker, but enough of the time to make it frustrating.

Kajabi vs Systeme.io Verdict: User Interface and Ease of Use

There’s a clear winner here, Kajabi. It looks modern, clean, and simple, and it performs well. 

Systeme.io’s dashboard, while functional, does seem to be visually caught in the early 2000’s, and it sometimes suffers from slow performance issues too. 

Kajabi vs Systeme.io: Course Creation

Course Creation✅ Create free, paid, and time-limited courses✅ Create free, paid, and time-limited courses
Video Content✅ Yes✅ Yes
Audio Content✅ Yes✅ Yes
Text Lessons✅ Yes✅ Yes
Quizzes & Assignments✅ Yes❌ No
Exclusive Downloads✅ Yes❌ No
Drip Content✅ Yes✅ Yes
Certificates of Completion✅ Yes (3rd party application required)❌ No
Easy Course Navigation for Students✅ Yes❌ No
Student Progress Tracking✅ Yes❌ No

Course creation could be the primary reason for purchasing a subscription to either of these services, so in this section, we’ll break down all the key features each service provides to help you do just that. 

Course Creation Comparison

Let’s look at the course creation process first of all. How easy it is to set up, charge for, and manage. Let’s check out Kajabi and see how we do.

Course Creation Comparison

The dashboard layout makes it easy for anyone to get started. Within three clicks, you’re deciding on your course template, a few seconds more, and you’re all done. Courses get placed 

Course Creation Comparison

in the Product > Course section of the dashboard and can be edited and managed from there. 

Creating a course with Systeme.io is also just a few clicks away.

Kajabi vs Systeme.io

It definitely feels more intimidating than the Kajabi offering, but with a little knowledge, and some help from the knowledge center, you can create courses quickly with Systeme.io.

Course Creation Comparison

The course creation tools are what will sell these respective platforms to some users. 

While both services have simple-to-use course creation tools which allow users to set up a course in minutes, there is only one service that makes it an enjoyable process. 

Kajabi. Kajabi does a great deal of handholding, but it makes the experience much smoother and painless for everyone, especially for new subscribers. 

Systeme.io’s offering does allow users to set up courses just as fast as Kajabi users, but there does seem to be an expectation that subscribers will automatically know what they are doing.

Video Hosting

All Kajabi plans support video file sizes up to 4GB, and all major file formats. Systeme.io subscribers get support for video files up to a maximum of 2GB in size, but we found that Systeme.io recommends trying to keep file sizes below 100MB, and preferably below 50MB to avoid long load times. 

Systeme.io users also need to use the MP4 format with H.264 video codec and AAC audio codec.

Downloadable Content

Downloadable content is a fantastic way to give your clients access to any materials you think would be of benefit to them and is a feature found in good quality online courses. 

While both platforms give users the ability to incorporate that downloadable content throughout their courses, they approach this feature slightly differently. 

Systeme.io’s solution is to attach the downloadable content to a clickable link within a course page:

Downloadable Content

Kajabi’s approach is to have users add their downloadable content files to their lesson plans. 

This gives students an easy-to-find location containing all the relevant downloadable files in each lesson plan. 

Drip Content

Drip content is possible with both platforms.

Systeme.io has users handle this during the creation of each new lecture, with users able to select the number of days to delay each lecture up to a maximum of one year.

image15 6

Kajabi handles this slightly differently, getting users to choose the Drip course option during the course creation process.

Drip Content

And then choosing when each lesson becomes available, with a maximum of 1,826 days delay possible.

Drip Content

Quizzes and Assignments 

Coaches may want to include quizzes and assignments as part of their courses as a way to determine their clients’ abilities at the beginning and end of a course, and to help reinforce their clients’ knowledge as the course progresses.

Both platforms offer support for quizzes and assignments.

While Systeme.io includes an option to create module quizzes, it can quickly become tiresome needing to create a new module for every new quiz you wish to add.

Kajabi makes things easier for the user with an effective quiz creation tool placed conveniently within the menu. 

The two platforms each have the tools to create as many quizzes as you might need, but Kajabi’s just comes out ahead for being easier to use.  

Certificate of Completion

Neither platform provides any native tools for sending clients any form of certificate upon completion of a course.

However, using integration software such as  Zapier, Kajabi users can connect a 3rd-party application to their Kajabi account and ensure clients enjoy receiving certificates of completion.

At the time of writing, we were unable to find any support, partial or otherwise, with Systeme.io for a certificate system.

Kajabi wins again.

Course Navigation for Students

If you’re a Kajabi student, you’ll be pleased with the beautiful and modern layout of courses.

Everything is split between weeks, modules, and lessons. You’ll be able to see what the course contains and the planned release schedule of content. All downloadable content, quizzes, and relevant materials are conveniently placed within lesson plans and in the course overview. 

Systeme.io students will enjoy a less polished experience than their Kajabi counterparts but will still be able to see their course plans laid out module by module and lecture by lecture. 

As long as the coach has labeled everything clearly during course creation, Systeme.io students will also be able to see any quizzes and assignments they might need to complete.

Student Progress Tracking

This area feels like it’s a conclusive win for Kajabi. Kajabi course creators can discover the progress every student has made through a product from the analytics menu.

All they need to do is select product progress, choose the product they wish to check on, and then select the student they wish to check the progress of. 

Student Progress Tracking

Systeme.io course creators will find that they can check on a student’s progress through the Students menu option. 

This will bring up a list of all current students, regardless of the course they’re enrolled on, with coaches then selecting a student before drilling down into the courses that they are undertaking.

Even though both platforms provide the tools to check student progress, the Systeme.io method feels a little clunky and that’s why Kajabi wins this one.

Kajabi vs Systeme.io Verdict: Courses

If you’re just interested in a fast and uncomplicated way to set up courses, then either platform will do the job well. 

However, if you’re interested in setting up downloadable content, quizzes, and assessments, then you might be more interested in a Kajabi subscription as it caters to these areas a little better than Systeme.io. 

Kajabi vs Systeme.io: Coaching Product

Coaching Product Creation✅ Available❌ Unavailable
Ability to Book Sessions✅ Supported (built-in and 3rd-party apps)✅ Supported (3rd party apps)
Calendar Management✅ Supported (Calendly and other 3rd-party apps supported)✅ Supported (3rd-party apps supported)
Live Video Conferencing✅ Supported (built-in and 3rd-party apps)✅ Partially Supported (3rd-party apps)
Video Content✅ Yes✅ Yes
Audio Content✅ Yes✅ Yes
Text & Notes✅ Yes✅ Yes
Downloads✅ Yes✅ Supported

Coaching products are another wonderful way for educators to monetize their knowledge. 

As we can see from the table above, both platforms provide their subscribers with the tools they need to start creating coaching products. 

They also both support the ability to book sessions, although Systeme.io does require a third-party application, like Calendly, to do so. It’s the same with live video conferencing, Systeme.io supports it, but requires a third-party app (such as Zoom). Kajabi will allow users to connect additional software, but also comes with built-in tools for those that want a more all-in-one solution. 

The one obvious difference between these two platforms is that Kajabi provides a distinct area for coaching products, whereas Systeme.io does not, opting instead to just put everything under the Courses.

Kajabi vs Systeme.io Verdict: Coaching

The clear distinction between coaching products and courses makes it far easier to set up and manage coaching products with Kajabi than its Systeme.io counterpart.

While Systeme.io allows you to accomplish the same thing as Kajabi, there isn’t a particularly easy way to do it, as you need to go through careful naming and alteration of a Systeme.io course.

This is an easy win for Kajabi. 

Kajabi vs Systeme.io: Memberships and Communities

Membership Management Functionality✅ Available✅ Available
Communities✅ Available✅ Available
Types of Content SupportedAll TypesAll Types
Paid Access✅ Yes✅ Yes
Discussion Topics✅ Available❌ Unavailable
Links & Resources✅ Yes✅ Yes
Direct Messaging✅ Available❌ Unavailable
Activity Notifications✅ Yes❌ No

Now let’s see how these two rivals fare when it comes to their membership and community features.

Both services provide a dedicated communities area on their dashboards, support memberships, and give users the ability to manage their subscribers and students.

Kajabi goes a little further and allows direct messaging between community members and also includes optional activity notifications, so users can keep up to date with what’s happening.


The two services both provide dedicated features for communities and support paid and free subscriptions. 

Kajabi gives users a simple way to add topics to individual communities and set up any related access fees.


Kajabi has also recently acquired Vibely, a community product that gives creators a new way to interact with and grow their communities.


Exciting new features include things like live calls, challenges, real-time chat, leaderboards, and there’s lots more to come.

Select groups of Kajabi Heroes from the US and Canada will be given early beta access ahead of the official launch to help with testing.

The way that Systeme.io implements all this feels more like creating a forum post, and while


placing a paywall around community content is possible, it feels clunky and unnecessarily complicated.

Kajabi vs Systeme.io Verdict: Memberships & Communities

This one comfortably goes to Kajabi. With its specific design choices and targeted approach to this particular area, Kajabi makes the setup and management of communities and memberships feel natural and professional.

While Systeme.io does provide everything you need to create the same kind of content, it accomplishes it in a rather circuitous manner. 

Kajabi vs Systeme.io: Podcasts

Podcasting Functionality✅ Available❌ Unavailable
Import Podcast✅ Yes❌ No
Podcast Distribution✅ Yes❌ No
Podcast Homepage✅ Yes❌ No
Paid Access✅ Yes❌ No

Kajabi gives subscribers full podcast creation and management support, with the option to create new podcasts and import existing ones onto the Kajabi platform. Kajabi’s modern and simple-to-follow dashboard guide takes users through creating a homepage for their podcast and setting up a subscription cost in a few easy steps.

At the time of writing, Systeme.io doesn’t appear to offer any native support for podcasts at all. 

Plan subscribers interested in using Systeme.io for their podcasts will need to work around this by embedding a link within a Systeme.io course product, redirecting students and subscribers to the relevant podcast service provider.

Kajabi vs Systeme.io Verdict: Podcasts

Kajabi is the only possible winner in this category. With its dedicated dashboard area, built-in podcast support tools, and easy-to-follow guide, Kajabi is set up to make creating, marketing, and selling podcasts as easy as possible. 

Systeme.io simply doesn’t have any native tools for podcasters, and although it’s still technically possible to market and sell podcasts through the platform, the user is required to use other service providers to do it.

Kajabi vs Systeme.io: Webinars

Webinar Functionality✅ Supported✅ Supported
Pre-Recorded Webinars (Evergreen)✅ Supported✅ Supported
Live Webinars✅ Supported (3rd-party app required)❌ Unsupported

Systeme.io provides a simple way to set up automated evergreen webinars through the funnel menu option.

It’s easy to use and gives users a choice of templates for the registration, thank you, and broadcast pages. At the time of writing, Systeme.io does not support live webinars. 

Kajabi takes users through the marketing section of the dashboard to set up a new funnel and create a zoom webinar.

Live webinars are supported, but a third-party app is required.

Kajabi vs Systeme.io Verdict: Webinars

This category is pretty close, with Systeme.io and Kajabi both approaching this area in a similar fashion.

Kajabi just squeaks ahead though, with its support for live webinars, and the user interface once again being more enjoyable to use. 

Kajabi vs Systeme.io: Website Builder

Technical Experience✅ Not required❌ Required
Website Speed & Load Times✅ 189ms (times may vary)❌ 2.6 Seconds
Website Hosting✅ Available✅ Available
Website Themes✅ Available✅ Available
Forms & Surveys✅ Supported✅ Supported
Drag-and-Drop Builder✅ Available✅ Available
Analytics✅ Available❌ Not available
Built-In A/B Testing✅ Supported✅ Supported
Blogging Functionality✅ Available✅ Available
SEO Tools✅ Included✅ Included
Languages & Localization✅ Available✅ Available
Custom Domain✅ Supported✅ Available
Custom Themes✅ Supported❌ Unsupported
Code Editor✅ Available (Pro plan only)❌ Not available
Theme Marketplace❌ Not available❌ Not available
Mobile App✅ Available (Android & iOS)❌ Not available

Being able to create a professional website is important to any online business and both services give users the tools they need to do just that. 

Both feature website hosting, a drag-and-drop website builder, SEO tools, and custom domain names. In addition, Kajabi also supports custom themes and gives Pro plan subscribers access to the code editor so they can make more detailed changes to their websites. 

Neither service provides a native theme marketplace, but they both give users a choice of templates to use when creating a website.

For those users that aren’t always near a computer and still want to check how things are running, Kajabi also has an Android and iOS app you can download.

Design and Customization

The website builder of each service is very similar and should be immediately recognizable to anyone that’s built a website using anything similar to WordPress. 

Design and Customization

Simply drag-and-drop different elements in and out of your website design.

Design and Customization

The Kajabi Pro plan includes code editor access, which is a nice touch, enabling much more control over how your website looks.

Visually, Kajabi wins again, with its more modern and clean design making it a more enjoyable experience to create and edit a webpage.

Blogging and SEO

Blogging is catered for by both services, with each platform’s respective dashboards providing a dedicated area specifically for blogging.

They also both give users the ability to set up SEO titles and meta descriptions manually, so users can refine their search ranking as much as possible.

Blogging and SEO

Once again though, we find that the Kajabi experience (pictured below) is just more pleasing to the eye and in use. 

Blogging and SEO

Mobile App

This category is pretty straightforward. Systeme.io doesn’t currently support mobile devices with an app, everything is instead run and operated through your desktop dashboard.

Kajabi, on the other hand, does have both android and iOS apps, so you can check your website’s metrics from anywhere with a stable internet connection.

Kajabi vs Systeme.io Verdict: Building a Website

I think we have an easy winner again. 

Although both services do offer full website building capabilities and despite Systeme.io subscribers being able to have more active websites at any one time, Kajabi comes out on top because of its more modern aesthetic, usability, and greater customization options.

Kajabi vs Systeme.io: Marketing & Sales

Payment ProcessorsStripe & PayPalStripe & PayPal (plus support for MercadoPago, Razorpay, and Flutterwave)
Marketing & Sales Tools✅ Included✅ Included
Subscription Management✅ Available✅ Available
Offers, Coupons, and Promotions✅ Available✅ Available
Product Bundling✅ Available✅ Supported
Email Marketing Tools✅ Available (native tools)✅ Available (native tools)
Pipelines, Funnels, and Marketing Sequences✅ Available✅ Available
Automations✅ Available (Webinar and Pro plans only)✅ Available
Upsells & Order Bumps✅ Available✅ Available
Pre-Recorded Webinars (Evergreen)✅ Available✅ Available
Live Webinars✅ Available (3rd-party integration required)❌ Unsupported
Share Revenue (Affiliate Program)✅ Available✅ Available

When looking at the chart above, we can see the Kajabi and Systeme.io services both offer almost identical features and benefits.

The only differences are that Systeme.io supports a larger number of payment options, and Kajabi has better support for live webinars.

Once again though, this only tells part of the story. Read on for more information. 

Subscription and Payment Management

Kajabi makes subscription creation and management as painless as possible by showing clear paywall options during content creation and by having customer self-cancellation enabled by default. 

If you prefer a greater level of control, there is the option to turn this feature off, so you can handle cancellation requests individually – you can cancel the subscription through Kajabi, or directly with PayPal and Stripe. 

Users of Systeme.io will have to forego giving their customers the ability to self-cancel and will need to rely on Systeme.io subscription management tools to handle all cancellations on a per customer basis. 

Email Marketing

Kajabi has an easy to access built-in section for email campaigns within the marketing area of the dashboard, making it easy to set up your first marketing campaign. 

Email Marketing

There are plenty of Kajabi email templates to choose from and a classic editor for customizing your own emails.

Email Marketing

Kajabi users can easily make changes to campaigns, get data (e.g. click rates & open rates), and duplicate or delete campaigns.

Email Marketing

Systeme.io users can start and edit their email marketing campaigns with just a couple of clicks too.

marketing campaigns

With the ability to check click-through rates for every email in a campaign.

email in a campaign

After looking through both services thoroughly, this will come down to your technical knowledge, and preferences on appearance. 

If you want something that looks good and does a lot to help you set up your perfect marketing campaign, then Kajabi is the right choice. 

If you’re not bothered by appearances and have a little experience with email marketing campaigns already, then you may prefer the simplicity of Systeme.io.

Pipelines and Funnels

From the dashboard, Kajabi users can set up 3, 15, or 100 funnels depending on their plan tier. 

Pipelines and Funnels

Systeme.io users are given access to a greater number of funnels, with 10, 50, and unlimited funnels available based on a user’s subscribed tier.

Pipelines and Funnels

All-in-all they offer very similar functionality, but with Systeme.io requiring more technical knowledge to really maximize its potential. 

Kajabi may be the better option if you’d like access to more built-in templates and some useful funnel mapping tools.


Unfortunately, my subscription (Kajabi Basic) doesn’t come with any automations included. An upgrade to one of the two higher tiers will unlock them however.


Systeme.io subscribers have no issue with automations as they are included in all plans.


Systeme.io includes the trigger events:

  • Tag added
  • Tag removed
  • Funnel step form subscribed
  • Blog form subscribed
  • Campaign completed
  • Registered to webinar
  • Enrolled in course
  • Enrolled in course bundle

And includes action responses:

  • Subscribe to campaign
  • Subscribe a contact to a campaign 
  • Unsubscribe from campaign
  • Unsubscribe a contact from a campaign
  • Add a tag
  • Add a tag to a contact
  • Remove tag
  • Remove a tag from a contact
  • Send email
  • Send an email to a contact
  • Send email to specific address
  • Send an email to a specific email address
  • Enroll in course
  • Enroll a contact in a course
  • Send webhook

This area is definitely a win for Systeme.io as even the lowest-tier plan has access to at least one automation. 

Upsells and Order Bumps

Upsells are easily implemented with Systeme.io, users just need to add a step in the relevant funnel. 

Upsells and Order Bumps

Kajabi asks its users to first create a new offer, then add it to an existing offer Upsells menu, like in the image below.

Upsells and Order Bumps

Order bumps are handled easily by both services with Systeme.io’s dashboard (below) adding order bumps in during the funnel process.

Upsells and Order Bumps

Kajabi handles order bumps by adding an additional offer to an existing offer’s checkout, pictured below.

Kajabi handles

I’d have to say that Systeme.io actually feels a little more natural with this. 

Adding an upsell or order bump into the funnel process rather than creating a new offer, to then go back to a different offer, and click…Kajabi’s solution for once comes out on the losing side of this category.

Offers, Coupons, and Promotions

Coupon creation and management are fully supported by both platforms, with each providing a dedicated area on their dashboards. 

As pictured in the image below from Kajabi, everything coupon related is located within the sales section of the dashboard, as are offers.


Systeme.io’s coupon area is equally simple to use, however, subscribers don’t have an area exclusively for offers. 

The work around for this is that there is a course bundle area, so offers can be created, it’s just not as intuitive as Kajabi’s offering.


As is the theme so far with this comparison, both platforms have the tools, but Kajabi’s are easier to use for first time users and experienced professionals alike.

Affiliate Programs

Affiliate programs are available to users of both platforms, but, for Kajabi users, only the Growth and Pro options include it. 

Systeme.io users on all plans enjoy the ability to run their own affiliate program as well as promote affiliate content.

Kajabi vs Systeme.io Verdict: Marketing & Sales Features

This was a tough one. With its affiliate program included in all plans, a more natural handling of upsells and order bumps, plus unlimited coupon creation, Systeme.io just nudges the win.

Kajabi vs Systeme.io: Support & Training

User Community✅ Available (Social media only)✅ Available (Social media only)
Telephone Support❌ Unavailable❌ Unavailable
Email Support✅ Available (24/7)✅ Available (24/7)
Live Chat Support✅ Available (Times vary according to plan)❌ Unavailable
Free Training✅ Available (Kajabi University, Kajabi Help Center, 1:1 Sessions, Onboarding Calls)✅ Available (Systeme.io Knowledge Base, Online Training)
Multi-Factor Authentication✅ Available ❌ Unavailable

This area had a few surprising emissions by both parties, but it also held an ace up the sleeve for one platform. 

Neither service has anything in the way of a dashboard community area for its users to engage with one another. 

However, both platforms have a Facebook community page, with an active user base. 

Neither platform provides a telephone support number, but if you do want to speak to someone at Kajabi, there is a phone number registered as belonging to their corporate head office in California. 

They both provide 24/7 email support and free knowledge centers where you can find detailed instructions and explanations for most things you might need. 

Where Kajabi excels over its rival is in its live chat support option, optional onboarding calls, and the excellent Kajabi University with its hundreds of support videos.

Customer Support

24/7 email support is a bare minimum as a support option in today’s day and age, and thankfully both platforms provide it. 

However, this is the only option offered by Systeme.io, which isn’t ideal. Kajabi goes a step further with live chat support, available between 6 AM – 5 PM PST for subscribers to its Basic Plan. 

For those on either Kajabi’s Growth or Pro plans, live chat support is available 24/7.


Systeme.io plans all have access to several videos that cover the basics of how to use the platform, and the platform’s help center, Knowledge Base. 

It’s everything you need to get started, but requires you to go looking for your answers, some of which might not be completely up to date. 

By contrast, Kajabi’s plans give users onboarding calls, Kajabi Help Center, and Kajabi University. 

Kajabi University is an amazing feature, giving subscribers access to hours of courses and hundreds of videos, so they can learn about every aspect of an online business. 

Kajabi vs Systeme.io Verdict: Support & Training

The winner is Kajabi! With Kajabi University, Knowledge Base, and its other support options and tools, it provides its subscribers with far better technical support and knowledge than its Systeme.io rival. 

It’s surprising that neither party provides a 24/7 customer support number (especially Kajabi), but Kajabi still comes out the clear winner.

Kajabi vs Systeme.io: Integrations

Direct Integrations✅ Available✅ Available
Third-Party Integrations ✅ Available (Hundreds with Zapier)✅ Available (Flutterwave, Razorpay)
API✅ Supported✅ Supported

Systeme.io does very well in this category with a number of integrations that Kajabi doesn’t offer. If you want access to the most payment platforms possible then Systeme.io is the better choice. 

Kajabi does integrate well with Zapier, which opens up your integration options, into the hundreds.

Kajabi vs Systeme.io Verdict: Integrations

Both platforms score well here. They both provide direct integration with Stripe and PayPal, and Systeme.io scores points with its extra payment options, and Kajabi does well because of its Zapier integration possibilities. I’m calling this one a tie.

Kajabi vs Systeme.io: Analytics

Analytics✅ Available❌ Unavailable
Website Statistics✅ Available (page views)✅ Available
Sales Statistics✅ Available (net revenue, churn rate, revenue per customer)✅ Available

The analytics menu in Kajabi opens up to show all the key metrics you might want to check on.

Kajabi opens

With Systeme.io, there is no analytics menu option in the dashboard, the best I could find were these two graphs on the main dashboard and an email statistics page. 


Systeme.io does give its plan subscribers analytics, but they’re found scattered within the dashboard’s menu options. 

Kajabi’s dashboard menu makes getting to page views, and opt-in data easy, storing them all under the one menu term, Analytics.

Kajabi vs Systeme.io Verdict: Analytics

The winner in this category is Kajabi! 

Everything was simple to find and easy to use. With just a couple of clicks of a button Kajabi subscribers can check where customers are in the product funnel and evaluate subscription metrics.

Kajabi vs Systeme.io: Pros & Cons

Whichever service you decide to subscribe to, they each come with their own unique benefits and drawbacks. 

Ultimately, each service has a lot to offer, and it shouldn’t be forgotten that Systeme.io offers a very comprehensive free plan. 

To try and make that choice easier, we’ve listed the best and least enjoyable aspects of each platform below.

Systeme.io Pros

  • Uncomplicated design
  • Very competitive pricing
  • Improved funnel and pipeline count
  • Supports more active customers
  • Wider selection of accepted payment methods 

Systeme.io Cons

  • The user experience is slow and slightly dated
  • No mobile application
  • Limited support options
  • No support for certificates
  • No podcast tools

Kajabi Pros

  • Integrated community platform means it’s easy to talk to your subscribers
  • Modern user interface design
  • Kajabi University and Help Center are fantastic support resources
  • Good selection of customizable themes
  • Built-in live video tools
  • Podcast support
  • Zapier integration

Kajabi Cons

  • Only includes built-in support for Stripe and PayPal payment methods
  • Expensive, even with annual discount
  • Comparatively low funnel and product numbers.

Which Platform is Better for Your Needs?

You Should Use Kajabi If

  • You enjoy a clean, modern user interface and experience
  • You want to create clear distinctions between courses and coaching products
  • You want to market and sell podcasts
  • You enjoy analytics tools
  • You want access to a greater variety of built-in courses, email, and other templates

You Should Use Systeme.io If

  • You want a free option or are looking for the lowest price possible
  • You want to maximize the number of sales funnels and active customers
  • You want access to automations on the lowest price plan
  • You want unlimited coupon creation
  • You already have some technical knowledge or have the time and patience to learn 

Frequently Asked Questions

The main difference, other than the price, is that Kajabi comes with a better suite of built-in tools and support options for beginners.

This will depend on your personal preferences. Kajabi offers fewer funnels, products, and a lower active customer count, but its modern UI and technical support options make it easier to use.

This is going to be down to personal preference and what exactly users are hoping to achieve. Kajabi will give users a more modern experience, and clearly shows the steps to get started. On the other hand, Systeme.io has the capability to do almost everything that Kajabi does at a significantly lower price, but it isn’t as easy to use.

Both platforms supply SEO tools that allow users to create and edit titles and meta descriptions.

Yes. Kajabi’s dashboard UI is clear, modern, simple, and very easy to understand and use.

Kajabi provides a 14 or 30-day free trial period, as well as a 30-day money-back guarantee. This means that you could use Kajabi for up to 60 days free of charge.

Systeme.io has a free plan that includes all the essentials to start your online business and some users may find that is enough.

Kajabi is more expensive than Systeme.io. The lowest cost entry point to a Kajabi subscription is the annual Basic plan which costs $119/month. Systeme.io’s comparable offering costs as little as $19/month.

Kajabi handles live video calls and podcasts much better than Systeme.io. Kajabi includes built-in tools, and 3rd party application integration for both. The platform also has live support chat available, something not provided by Systeme.io.


About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent Kajabi Affiliate, not an employee. I receive referral payments from Kajabi. The opinions expressed here are my own and are not official statements of Kajabi.

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